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Customer Marketing Director (Remote- US Based)



Marketing & Communications, Customer Service
Posted on Tuesday, June 11, 2024

Job Summary

Togetherwork provides Software-as-a-Service and Embedded Financial Services (EFS), including Payments solutions, to communities and businesses in several industries. We are looking for an experienced Customer Marketing Leader with an emphasis on B2B SaaS and Embedded Financial Services to drive our growth efforts and support companies we operate. This role will be primarily responsible for driving adoption and awareness of our customer upsell and cross sell in addition to our EFS offerings within each Product.


  • In cooperation with Marketing Leaders for each Product, develop and manage scalable marketing campaigns across platforms to drive growth and self-serve adoption of EFS and achieve EFS revenue goals.
  • Analyze current marketing activities, performance, and investment levels, and recommend improvements.
  • Assist in monthly strategy calls to discuss EFS adoption performance versus forecast and discuss strategies to achieve goals.
  • Develop general awareness campaigns for EFS across the TW family of Software Products Marketing, Sales, and Customer Success teams.
  • Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to the overall EFS revenue targets.


  • Four-year degree in marketing or a related field
  • 5+ years of successful Financial Services Marketing/Customer Marketing experience with track record of being accountable to specific revenue goals
  • Work experience within fintech or embedded payments, targeting SMB and mid-market companies highly desired
  • Strong demonstration of a “test, measure, learn” mentality
  • Strong ability to learn new platforms (e.g., Salesforce, HubSpot, etc.)
  • Excellent communication (written and verbal) and organizational skills
  • Ability to strategize and present opportunities
  • Eagerness to drive growth

Excited about this role but don’t meet every single requirement? Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

The Company offers a comprehensive employee benefits program, including:

  • Medical, dental, and vision insurance options
  • 100% Employer paid short/long term disability
  • Basic Life
  • 401(k) option with 100% company match
  • Flexible paid personal/vacation time built on mutual trust and accountability
  • 10 sick days annually
  • 10 company paid holidays
  • 6 weeks paid parental leave

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Salary Range Disclosure

The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.

Salary Range

US Remote: $125,000- $130,000 USD per year

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

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