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Social Media/Digital Marketing Specialist

Adventus.io

Adventus.io

Marketing & Communications
Laxmi Nagar, New Delhi, Delhi, India
Posted on Aug 2, 2024

Your Family

Adventus.io is a B2B2C SaaS-based marketplace supporting institutions, recruiters and students within the international student placement sector. Our innovative platform allows institutions, recruiters and students to directly connect with one another, resulting in matching the right international study experience with students across the world.

Founded in 2018, we’re on a mission to change the way the world accesses international education. Behind the technology, we have over 350 amazingly talented humans making it all happen. We’re looking for ambitious self-starters who want to be part of our vision and create a positive legacy.

Your Position

As the Social Media//Digital Marketing Specialist, you will be responsible for collaborating with the Sales and Business Development teams to coordinate our marketing, advertising and promotional activities in driving business growth within Education Agents/ Recruiters in the designated regions.

Your Impact

You will strategize and plan the content calendar, develop content, and engage our online community in a way that builds brand awareness and drive sales. You will have a passion for all things marketing & technology and be well-versed in the concepts surrounding digital marketing.

Your Backstory

  • Proven work experience in Digital media or Social media marketing.
  • Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
  • Experience with B2B social media, CRO, Google Adwords and email campaigns and SEO/SEM
  • Knowledge of online marketing and good understanding of major marketing channels
  • Skills and experience in creative content writing
  • Excellent analytical and project management skills
  • Strong communication and interpersonal skills
  • BSc degree in Marketing, Digital media or relevant field is highly desirable
  • Additional qualification in web design or animation is a plus

Your Contribution

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Design digital media campaigns aligned with business goals.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Manage end-to-end digital projects to maintain a strong online presence through social media.
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
  • Suggest and implement direct marketing methods to increase profitability
  • Monitor ROI and KPIs
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Stay up-to-date with digital media developments

Your Environment

You will be working in a highly collaborative environment at Adventus.io. This position is office based. You will be provided with the necessary tools and equipment to carry out the role.

At Adventus.io, our partners come from all walks of life and so do we. We hire great people from a variety of backgrounds, not just because it’s the right thing to do, but because diversity makes us even greater. We want you to be you so welcome the unique contributions that you can bring regardless of your education, culture, ethnicity, race, or gender.