Senior Digital Marketing Manager

SUMMARY

AllCampus is seeking a Senior Digital Marketing Manager to own a high-profile portfolio of PPC campaigns and help lead the evolution of our paid search strategy. You'll manage campaigns across Google, Bing, Meta, and LinkedIn and be tasked with driving quality leads for leading non-profit university partners while serving as a senior voice on a close-knit, high-performing team. The ideal candidate brings deep paid search expertise, agency or lead-gen experience, strong analytical instincts, and the kind of self-directed initiative that makes them effective without a lot of hand-holding. If you're the person your current team comes to with challenging paid search questions, we want to hear from you. The Senior Digital Marketing Manager, reports to the Director of Digital Marketing.

BENEFITS OF THIS ROLE AND PPC AT ALLCAMPUS

• Work-life balance: AllCampus and our PPC team protect team members’ time outside of work hours and maintain reasonable workloads so that you’re always ready to do your best work.
• Fully remote position: AllCampus is a fully remote company. Team members work from different time zones across the U.S. and enjoy the flexibility and autonomy that comes with it. No in-person work is required aside from an annual company event, which team members find engaging and energizing. Headquartered in Chicago, we continue to offer an optional co-working space downtown if you choose to use it.
• Unique agency/in-house hybrid environment: AllCampus has a unique model where we primarily fund our own ad spend on behalf of university partners, meaning you get the account diversity and peer learning of an agency, coupled with internal accountability and reduced external-facing projects. This allows for more time doing interesting work with trusted colleagues and less time reporting and building client-facing decks.
• Balanced do-er/leader role: This role combines direct ownership of a high-profile portfolio of PPC campaigns with an influential voice in shaping how the team approaches paid search strategy and best practices. You will be hands-on across paid search, paid social, and display campaigns while also contributing to how the broader team thinks, tests, and evolves. It is a role for someone who wants to stay close to the work and still have real influence beyond their own accounts.
• Meaningful, mission-informed work: AllCampus's mission is to make higher education more affordable and accessible. We partner with established public and non-profit universities to help them serve more students with life-changing degree programs that provide real ROI. As a member of the PPC team, you will help prospective students discover programs that fit their needs.
• Interesting and analytical work: Higher education is a high-consideration investment with a long sales cycle, and this role reflects that complexity. You will analyze lead quality and funnel progression across programs, develop hypotheses about student motivations, and apply those insights to PPC testing and strategies. The work rewards a quantitative approach and genuine curiosity about why people make the decisions they do.
• Advance your AI toolkit: PPC in 2026 looks meaningfully different from what it did two years ago, and the pace isn't slowing. At AllCampus, you will work hands-on with platform tools like AI Max and value-based bidding, build AI-assisted workflows, and apply AI to scripting and automation. We encourage innovation and want someone who is genuinely curious about what these tools can and cannot do, who brings that curiosity to all aspects of their work.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead Paid Search Strategy: Partner with team members and leadership to define AllCampus's approach to the evolving paid search landscape, including AI Max, broad match, Performance Max, AI-generated assets, offline data, value-based bidding, personalization, and marketing mix modeling. Translate findings and experience into documented best practices that raise the team's collective performance.
• Own Overall PPC Strategy and Execution: Develop and manage high-performing campaigns for a portfolio of university partners across multiple platforms, including Google, Bing, Meta, LinkedIn, Reddit, Spotify, and soon ChatGPT. Stay ahead of industry trends while critically evaluating new opportunities.
• Optimize Individual Campaign Performance: Use targets, bids, budgets, media mix, AI-based tools, geotargeting, keywords, audiences, device, and ad creative to maximize lead quality and quantity.
• Collaborate Across Teams: Work closely with Strategy, SEO, Content, Design, Student Journey, Enrollment, Technology, and other teams to reach ambitious business goals. The best results at AllCampus come from people who understand how their work fits into the whole and who actively embrace cross-team connections.
• Tell Precise Stories with Data: Build reports, presentations, and analyses that inform strategy, improve campaign performance, and clearly communicate insights to stakeholders with varying levels of expertise, including university partners.
• Innovate with Testing: Conduct well-designed A/B and multivariate tests to validate new strategies and tools, applying findings to enhance campaign performance, improve operational efficiency, and establish new best practices.
• Develop Junior Team Members: This is primarily an individual contributor role (the title reflects account ownership rather than people management). However, you will mentor junior team members consistently and may occasionally manage an intern or coordinator.
• Manage Budgets: Oversee individual program budgets, ensuring alignment with targets and adjusting allocations across programs, campaigns, and months to maximize ROI. Contribute to portfolio-wide budget analyses.
• Craft Compelling Ad Copy: Write engaging, persuasive, strategically grounded ad copy that reflects program positioning, campaign goals, and platform requirements.

EDUCATION, EXPERIENCE, AND SKILLS

Required:

• 6+ years of experience in digital marketing with a focus on PPC, including substantial hands-on paid search experience.
• Deep knowledge of paid search strategy and platform tools across Google and Bing.
• Working knowledge of paid social, particularly Meta and LinkedIn. Advanced knowledge is preferred.
• Fluency in using data to build compelling strategies and arguments.
• Excellent verbal and written communication skills, including the ability to work with stakeholders of varying expertise.
• Advanced critical thinking and sound judgment, particularly when evaluating new tools and strategies.
• Demonstrated ability to work independently and self-direct priorities in a remote environment.
• Advanced Microsoft Excel skills.
• Bachelor’s degree.

Preferred:

• Agency or lead-generation industry background.
• Experience with education marketing.
• Skills in data visualization tools (Tableau, Looker Studio, Power BI).
• Proficiency in PPC management tools (Skai, Search Ads 360, Optmyzer, Adalysis, etc.).
• Familiarity with AI workflow tools and automation beyond native ad platforms.
• Experience in non-PPC areas of digital marketing (SEO, affiliate, etc.) or strategy.
• Knowledge of scripting languages (JavaScript, Python).

The salary range for this role is $90,000 - $100,000.

AllCampus is committed to creating a culture that is inclusive of race, age, gender or gender identity, ethnicity, religion, nationality, sexual orientation, physical ability, military veteran status and other backgrounds. We continually strive to grow and support our diverse employee population. Read our statement on Diversity, Equity and Inclusion.

Check out our benefits!

https://www.allcampus.com/online-benefits-brochure/