Marketing Manager

SUMMARY:

The Marketing Strategy Team serves as the connective tissue of the AllCampus marketing team, bringing together the tactics and outputs of each vertical (Paid Media, SEO, UX, Content, Creative) into a cohesive, holistic strategy that drives partner performance forward. They are the advocate for their partners within marketing and the first line of performance review, working with vertical teams to identify opportunities and risks through data analysis and strategic insight.

The Marketing Manager reports to the Associate Director of the Marketing Strategy team and is accountable for setting the right strategic direction within their assigned portfolio and ensuring the team collectively hits performance targets. They monitor and interpret marketing performance, translate business objectives into marketing goals, and ensure all marketing efforts align with both partner expectations and internal revenue goals. This role is partner-facing when deep marketing performance and strategy communication is required, and this individual acts as the central hub routing information and alignment across all internal and external stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Serve as a lead marketing strategist and point person for a portfolio of assigned programs, including long-term and short-term planning, execution, evaluation, optimization, and reporting to meet and exceed partner annual enrollment targets.

• For new and existing AllCampus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student and stage of the prospective student journey

• Partner closely with partnership service directors and enrollment directors as part of the AllCampus pod team structure to monitor program health and lead collaborative optimizations.

• Collaborate with cross-functional channel managers (Paid Digital, SEO, Email, Social Media, Niche/Affiliate Marketing, and Webinars) and other AllCampus teams (Content, Design, Analytics, and Enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel.

• Manage weekly tracking of student enrollment funnels and term-by-term program status, reporting key metrics to assigned pods, leadership team, and partner clients.

• Own the Program Assets Adjustments Request (PAAR) process for assigned partners to modify live marketing collateral, internal assets, and accounting records: vet each request, create audit documents, communicate with key stakeholders, initiate implementation, and manage timelines.

• Maintain and update annual marketing plans and roadmaps; proactively flag and mitigate timeline risks and capacity constraints.

• Lead the collection and curation of student testimonials/profiles; ensure assets align with partner brand guidelines and are distributed to relevant channels.

• Participate in high-level strategic initiatives and cross-departmental projects to improve overall marketing team efficiency and performance.

EDUCATION AND EXPERIENCE: An equivalent combination of education, training and experience will be considered.

• Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA is a plus

• 5-7 years of hands-on experience in marketing or advertising—preferably multi-channel digital—demonstrating increasing responsibility and a proven record of executing campaigns, managing projects, and analyzing results.

• Exceptional written and verbal communication skills and extensive client presentation experience.

• Strong project management and account management background

• Demonstration of analytical knowledge and reporting skills

• Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms

• Experience with project management tools such as Trello and collaboration tools such as Slack

• Familiarity with AI-enabled marketing tools and workflows, including using generative AI to support content development, campaign ideation, audience insights, testing, reporting, and workflow efficiency, with sound judgment around brand standards, accuracy, and data privacy.

The salary range for this role is $70,000 - $85,000.