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Senior Performance Marketing Specialist [b2c]



Marketing & Communications
Posted on Sunday, July 7, 2024

About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!

Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA

As the Senior Performance Marketing Specialist, you will be responsible for:

Performance marketing:

  • Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat )
  • Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
  • Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
  • Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness


  • Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
  • Ensure continuous alignment with marketing team pre, during & post marketing campaign

App Marketing:

  • Drive the installation of the mentor App to drive engagement with users and customers
  • Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....)

Experience with marketing tools especially AI tools :

  • Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan.
  • Updated with the new AI Campaigns and tools that can be used in enhancing performance marketing effort


  • Proficient in implementing SEO best practices to enhance website visibility and organic search rankings

The ideal candidate will have:

  • Bachelor's Degree in Marketing/Media or any related field
  • 3+ years experience in (Performance Marketing – Media Buying - Growth Marketing)
  • Excellent command of Arabic and English.
  • Good organization and planning skills.
  • Creative and good writing skills.
  • Up to date with the latest trends and best practices in online marketing and measurement.

Why join us?

  • Competitive salary packages
  • Flexible work arrangements
  • Family Medical insurance
  • Access to a wide range of courses on our platform