About almentor: We are the leading online video learning platform in Arabic, we are dedicated to empowering Arabic-speaking communities globally. At almentor, you will contribute to shaping the future of education, collaborating with industry leaders, and creating content that inspires learners everywhere. Working at almentor comes with a range of benefits designed to support your well-being and professional growth. Enjoy flexible working hours, family medical insurance, and exclusive access to almentor’s vast library of courses. We offer opportunities for personal and professional development, ensuring that you have the tools and support you need to thrive in your career.

Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA

As the Senior Performance Marketing Specialist, you will be responsible for:

Performance marketing:

• Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat )
• Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
• Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
• Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness

Communication:

• Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
• Ensure continuous alignment with marketing team pre, during & post marketing campaign

App Marketing:

• Drive the installation of the mentor App to drive engagement with users and customers
• Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....)

Experience with marketing tools especially AI tools :

• Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan.
• Updated with the new AI Campaigns and tools that can be used in enhancing performance marketing effort

SEO:

• Proficient in implementing SEO best practices to enhance website visibility and organic search rankings

The ideal candidate will have:

• Bachelor's Degree in Marketing/Media or any related field
• 3+ years experience in (Performance Marketing – Media Buying - Growth Marketing)
• Excellent command of Arabic and English.
• Good organization and planning skills.
• Creative and good writing skills.
• Up to date with the latest trends and best practices in online marketing and measurement.

Why join us?

• Competitive salary packages
• Flexible work arrangements
• Family Medical insurance
• Access to a wide range of courses on our platform