DESCRIPTION

The professional will work within the highly strategic function of Planning & Analytics team for Global Integrated Marketing (GIM). They will identify and evaluate strategic business opportunities, including new initiatives and partnerships. They support cross-functional teams across AWS marketing to assess these opportunities and build a fact basis for decision-making.

Key job responsibilities
• Build the structure and approach to ambiguous and complex analytical problems and translate analysis into actionable insights and recommendations for the business
• Develop business requirement to assess the impact of AWS marketing across channels and its effectiveness in creating a favorable selling environment and driving business growth
• Evaluate new marketing opportunities by modeling performance reflecting plausible scenarios or illustrating the limits of tolerable risks.
• Recommend strategies and tactics to streamline the current business operations processes for operational efficiency.
• Partner with other analytics teams and finance to continually improve measurement methodologies, synthesizing multiple points of view in a simple, clear manner
• Present findings and recommendations to the senior leadership team


About the team
Global Integrated Marketing (GIM) delivers global, integrated marketing programs that include ads, sponsorships, brand partnerships, web, email, social media, events, and digital to drive brand awareness, preference and adoption for AWS services. The GIM Planning and Analytics team works directly with GIM leadership team to drive strategic initiatives and shape the overall long-range marketing strategy for the business.