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Insights Manager, Ads Marketing Insights

Amazon

Amazon

Marketing & Communications
New York, NY, USA
Posted on Thursday, September 5, 2024

DESCRIPTION

Amazon ads exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.

We are seeking a skilled and highly motivated Research Manager to join our growing Global Marketing Insights team at Amazon Ads. As a key member of this team, the Research Manager will work with marketing stakeholders, other internal insights teams, and external research vendors to design, execute, and deliver high-quality and impactful insights that support a wide range of Amazon Ads marketing initiatives, with a focus on both consumer research and advertiser-focused research.


Key job responsibilities
* Maintain strategic and collaborative relationships with Brand, Product, and SMB marketing teams, working closely with stakeholders at all levels to design efficient, consumer-focused and advertiser-focused research projects that align with Amazon Ads' objectives

* End-to-end management of bespoke consumer and advertiser research projects, from ideation through delivery (including external vendor management when necessary)

* Leverage both syndicated data and custom research to support the creation of compelling, insights-driven narratives and other external-facing content (e.g. sales pitches, whitepapers, sponsored content, blog posts, strategic events)

* Work primarily with Marketing teams while collaborating cross-functionally with Sales, Product, and other Insights teams on overlapping initiatives

* Maintain and foster relationships with key research vendors and scale usage of syndicated tools across Amazon Ads

* Stay apprised of industry trends, competitive activity, and evolving advertiser needs to inform research topics and strategy