Marketing Program Manager, Global Campaigns & Programs, Training & Certification
Amazon
DESCRIPTION
The AWS Marketing team is looking for a Marketing Program Manager for our digital learning and certification products. At AWS, we are committed to supporting the workforce of the future, helping millions of people grow their cloud skills. This role is to help develop and implement the marketing strategy for digital learning and certification products, including implementation of programs, optimization and reporting mechanisms. AWS Skill Builder is our main digital learning platform: more than 600 free training courses as well as hands-on labs, jams and game-based learning. In addition, we offer 12 certifications from foundational to Associate and Professional levels.
This person should be experienced in building new marketing programs; including using data to identify opportunities, collaborating across functional teams, and implementing marketing programs. They will need to work with other teams including Campaign Managers and Product Marketing to influence and coordinate plans. They will work with the wider marketing organization to identify opportunities to integrate digital learning into other teams’ activities. They will be responsible for reporting on progress to goals and to adapt to the changing needs of the business when necessary.
Specifically, this role will be responsible for: 1/ helping to develop the annual strategic Digital Learning Marketing plan, 2/ developing targeting strategy with audiences and geographies, 3/ develop and implement global programs and associated content, 4/ monitoring and optimizing performance/progress to goal, 5/ integration of digital learning products and certifications within other marketing campaigns and programs including defining and measuring success.
Key job responsibilities
- Supports the creation of quarterly integrated marketing plans and calendar based on business priorities, new content/curriculum, trends, and region needs/analysis
- Inputs into strategic marketing execution aligned closely with go-to-market (eg. emerging regions, localization, etc.)
- Drives ROI meetings — analyzing gaps to goal and opportunities to further scale what’s working, in partnership with Product, Curriculum, Sales and Marketing
- Stakeholder management and extended marketing team integration and activation: making sure that extended teams are aware of, and have access to self-serve messaging and assets.
- Leads internal communication on integrated marketing for digital learning, collaborating with Campaign Managers, Product Marketing Managers, etc.
- Track, monitor and analyze results and optimize iteratively based on market behavior and needs
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.