DESCRIPTION

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Within our Amazon Ads Partner Marketing team, a strategic part of our charter is to build programs and drive initiatives to support third-party partners who help enable brands to advertise more efficiently on Amazon. We are looking for a Sr. Marketing Manager that will be responsible for creating, managing and scaling a complex cross-org marketing program that enables third-party partners to co-create content that is distributed through our Amazon Ads channels. Through this strategic partnership we aim to help brands, including those that do not sell on Amazon.com, enhance their understanding of our advertising solutions.

As a Sr. Marketing Manager, you will have end-to-end ownership building a new marketing program which includes defining the vision and strategy, setting objectives, analyzing data, executing on strategic initiatives, and driving improvements that are quantified with metrics. This is a cross-functional role where you will have to interface with and influence multiple internal stakeholder teams and external partners to drive engagement with the program. Internal stakeholder teams include brand and content marketing, channel marketing, customer development, legal and data analytics. The ideal candidate has advertising industry experience, possesses strong relationship building skills, thrives in ambiguity, has experience establishing scaled program mechanisms, and is able to communicate effectively with stakeholders - leadership and peers.


Key job responsibilities
- Program opportunity analysis: Conduct a thorough opportunity analysis in collaboration with cross-organizational content development and channel owner teams. Gather comprehensive insights into current content gaps, and identify third-party partners whose expertise aligns with these gaps. Work alongside cross-org teams to prioritize opportunities based on their business impact and feasibility.
- Develop program requirements and mechanisms: Lead the development of robust program framework and mechanisms to connect internal teams with third-party partners. This includes creating program contracts, setting usage guardrails, mechanisms to track content usage and create guidelines to cite partner content.
- Create scaled mechanisms: Implement project management tools in order to track, tag and measure use and performance of partner created content. Further, collaborate with technical teams to design and implement scaled mechanisms to ease collaboration between internal content teams and third partners.
- Measure program effectiveness: Establish clear, measurable program objectives and KPIs. Conduct regular audits and evaluate performance of partner created content in order to optimize program strategy and drive program improvements.
- Manage stakeholder on-going engagement: Effectively manage third-party partners involvement and engagement with the program by serving as the central point of contact for partners involved in the program. Build strong relationships through regular check-ins, feedback loops, and collaborative working sessions to ensure the program adapts to different partner needs.