DESCRIPTION

As a Brand Designer in the Brand Innovation Lab team, you'll work across mediums to define the look and feel of custom campaigns for a wide range of Financial Services and Travel brands. Through the design of compelling design components, and campaign brand and visual ID systems, you will create innovative work using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live) and bring to life campaign concepts that benefit the end customer while meeting client needs and pushing the creative envelope. You will support creative directors, art directors, and copywriters to elevate the visual delivery of every pitch and campaign deliverable and improve team materials and design systems. You will flex to support the digital build of interactive designers and collaborate with IXDs to help guide and elevate the look and feel of visual experiences, ensuring that the customer experience remains visually engaging—and looking for ways to inject campaign messaging and tonality and amplify the branding. Your portfolio should feature interesting, insight-driven brand campaigns and ideas that solve advertiser problems through a variety of different media channels, including but not limited to video, social, digital, activations, radio, gaming, and outdoor. This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important.

Key job responsibilities
Key responsibilities:
• Create design guidelines for brand campaigns
• Use Sketch, Figma or XD to design UI and branding of a digital landing page
• Present design work to internal teams and clients
• Delivers pitch presentations in a timely manner
• Create user-centered campaign executions by integrating marketing objectives, target audience and creative assets into intuitive solutions
• Independently lead campaign executions and collaborate with creative and technology teams
• Strong presentation and communication skills (both written and verbal)
• Ability to prioritize and manage multiple parallel-path projects
• Rapid, iterative design and development process
• A visual flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar
• Passionate about design, technology, advertising, marketing, and are always keeping pace with it
• Able to collaborate with copywriters to deliver campaign message and IXDs to elevate visual storytelling


A day in the life
You will develop graphic systems for campaigns that meet the client’s objectives, amplify and elevate the brand platform, create engaging customer experiences, and achieve BIL’s goals for innovation. Through skilled visual storytelling, attention to detail and an obsession with craft, you confidently handle the world’s biggest brands with care and strategic iteration.
Your daily activities may include:
• Brainstorming and improving campaign ideas and creating presentation decks
• Ensuring quality control and consistency across various media types
• Providing a visual solution to a business problem while elevating the brand and meeting clients’ objectives
• Ensuring content is legible, engaging, worth observing and delivers a flawless CX
• Working through creative and brand messaging feedback with clients, Legal, and PR


About the team
Amazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.