DESCRIPTION

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside cutting edge tools for marketers.

We are seeking a motivated, entrepreneurial, creative and curious Sr Product Marketing Manager of Special Projects to join our team. In this role, you will be responsible for managing the development and execution of two distinct print look books, along with other emerging and strategic cross-category initiatives. You will work collaboratively with various stakeholders across the organization including Creative, Production and Product Categories to deliver bar-raising customer experiences, optimized for engagement and conversion, across print, social and more.

Key job responsibilities
- Lead the strategic business development, targeting and distribution of two print look books that highlight key product categories.
- Collaborate with design, merchandising, and content teams to ensure look books align with business objectives and marketing goals.
- Analyze audience engagement and feedback to continuously improve future editions.
- Manage and execute key cross-category marketing initiatives that support strategic goals for North America Stores Marketing
- Work closely with category managers to develop marketing strategies that drive awareness and sales across multiple product lines.
- Coordinate cross-functional teams to align on project timelines, deliverables, and outcomes.
- Establish KPIs to measure the success of marketing initiatives and analyze performance data.
- Prepare regular analysis for stakeholders, highlighting results, learnings, and recommendations for future projects.
- Build strong relationships with internal teams, including marketing, merchandising, and design, to ensure alignment and successful project execution.
- Participate and lead planning sessions and contribute to overall marketing strategy for North America Stores Marketing