DESCRIPTION

Are you passionate about rethinking the way Customers interact with Brands on Amazon? Do you like to drive complex and high impact initiatives? Do you strive to create Customer-centric experiences that drive measurable results on metrics that matter the most for company’s success? If yes, then this may be the right role for you!

The vision of the Brand Experience team is to make Amazon the best place to build a strong Brand that Customers absolutely love. One of the key pillars of this vision is to help Selling Partners establish durable relationships with high value Customers who share the same values and are likely to be loyal. As a Senior Marketing Manager, you will be responsible for developing on-site experiences end to end, from strategy through execution, to bring Customers closer to the content and offers from their favorite Brands. You will work across internal teams, including content, programs, and central marketing teams, to create impactful and on-brand marketing campaigns and optimize channels to drive results.

Key job responsibilities
* Owning the marketing strategy for Brand content; managing strategy, customer experience, processes, and partner team mechanisms to drive traffic, revenue growth, and customer acquisition and engagement across different product categories.
* Owning the campaign automation roadmap to improve customer experience and conversion with personalized recommendations across the store.
* Influencing partner central teams and tech teams to include personalized Brand content in critical marketing activations and innovation roadmap for the on-site channels.
* Onboarding new marketing tools and processes to drive innovation and scale across on-site programs.
* Developing and owning the experimentation roadmap to optimize channel performance (creative, messaging, targeting, etc.). Scale learnings by revising the channel playbook.
* Onboarding new reporting dashboards to enable measurement of financial and acquisition metrics for the on-site channels across the store.
* Combining analytical rigor and strategic thinking to develop well-reasoned recommendations that balance customer needs with business priorities. Confidently present these proposals to leadership to ensure alignment on goal and secure buy-ins for new initiatives.

About the team
The Brand Experience (BX) organization creates, builds and leads innovation for Brand Owners in the Amazon store. Our growing portfolio of BX tools enable brands to grow their brand awareness, improve their consideration, increase their conversion, and build brand loyalty. We have a broad mix of experience, tenures, and roles within our organization. We strive to create an open environment that allows a diverse set of team members to expand on their strengths and grow in their opportunity areas in order to drive their longer term career success.