DESCRIPTION

The Global Customer, Industry, and Partner Marketing (GCIPM) organization is seeking a talented, self-directed Sr. Marketing Programs Manager to manage cross-team strategic marketing initiatives and global execution strategy for global marketing management processes. This role will serve as a key member and SME on the GCIPM Strategy and Operations Strategic Initiatives team focused critical, large scale, cross-functional initiatives designed to advance marketing measurement capabilities. Specifically, this role will be responsible for: 1/ developing the annual GCIPM global marketing measurement strategic initiative plan, 2/ managing all aspects of deploying a holistic operational approach to marketing measurement across GCIPM, including enablement plans to drive adoption, and 3/ optimizing performance/progress to goals and operational KPIs. The person who fills this role should be experienced in managing complex, cross-functional programs, including using data to identify opportunities for driving efficiency and impact, developing new ways to foster collaboration, and influencing as a trusted advisor and consultant to extended marketing teams.

Key job responsibilities
• Develop and own the global GCIPM marketing management strategic initiative plan
• Drive cross functional collaboration (Marketing Data Science and Engineering, Area Marketing, Marketing Ops, Sales Ops, etc.) to develop execution plans
• Stand up and/or optimize mechanisms for gathering requirements and representing business needs for marketing measurement products
• Dissemination of key updates and marketing measurement technology launches to area marketing teams, geo marketing operations, and other stakeholders
• Work closely with area marketing teams to drive adoption of global strategic initiatives in their respective regions, providing internal program education, assets, communications, etc.
• Monitor, analyze and optimize mechanisms, adapting and iterating based on region behavior and needs


About the team
Diverse Experiences
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