Senior Brand Strategist, Prime Video Global Brand Strategy & Creative
Amazon
DESCRIPTION
Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
The Prime Video (PV) Global Brand Strategy & Creative team is hiring a Senior Brand Strategist that will be responsible for furthering the Prime Video brand strategy by developing guidelines and brand artifacts to ensure the Prime Video brand is expressed thoughtfully and consistently across marketing expression, product, and business decisions. The Senior Brand Strategist will work across a dynamic team of brand strategy, creative, and insights professionals, focused on understanding and building customers’ relationship with the Prime Video brand and service.
The ideal candidate is a brand professional with a proven track record of delivering highly impactful, data-driven brand recommendations in a fast-paced environment, and with a cross-functional group of senior leadership stakeholders. They thrive on staying current on brand best practices to understand how effective brand strategy can accelerate how customers engage with the business.
Key job responsibilities
- Manage core brand strategy projects that have global impact.
- Take a problem statement and work backwards from the optimal customer and business outcomes to determine the steps for an effective strategy.
- Write and deliver strategy documents, taking inputs from a diverse range of global stakeholders, and aligning to a cohesive and thoughtful recommendation.
- Partner with insights and measurement teams to develop testing strategies, measurement approaches, and KPIs to ensure the long-term sustainability and feasibility of the strategy.
- Develop and maintain an expertise around the Prime Video brand, brand strategy, pillars, positioning, and expression (verbal and visual) to be a subject matter expert on a rigorously high bar for the PV brand.
- Build relationships with a broad set of cross-functional business partners (including international teams) to understand their challenges and priorities, and build a point of view on what projects require scaling through global brand strategy.
About the team
The Prime Video Global Brand Strategy & Creative team develops the global approach to the Prime Video brand strategy, verbal and visual expression, and brand governance. The team works closely across Prime Video’s global teams, including Amazon MGM Studios, Sports, and Ads, and partners closely with Amazon’s cross-channel marketing team. As part of the broader Brand & Social Strategy organization, we deliver insights and execute strategies to drive the future of the PV brand.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing global brand strategies
- Experience communicating effectively with stakeholders in verbal and written form
- Project management skills, with experience defining and undertaking multiple projects independently and with quick turnarounds
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Advanced degree in marketing or business
- 8+ years of professional non-internship marketing experience
- Ability to work efficiently with stakeholders and team members across time zones and countries
- Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals
- Demonstrated experience of thinking creatively, taking the initiative and constructively advocating on behalf of the customer
- Prior experience working in brand strategy within the entertainment industry
- Experience working with insights and measurement teams
- Experience working and earning trust in a matrixed, global organization
- Multilingual capabilities helpful
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.