Job Title: Senior Marketing Manager – ABM & Commercial Enablement

Position Purpose

This senior role is responsible for driving Account-Based Marketing (ABM) strategies and commercial enablement initiatives to accelerate pipeline growth and improve win rates for UK&I. Acting as the direct marketing interface for in-flight accounts and late-stage opportunities, the position provides strategic support for deal closure and serves as a key leadership partner to the Head of Marketing, ensuring continuity and alignment across strategic priorities.

Key Responsibilities

Strategic Planning & Performance Tracking

• Develop and implement marketing plans aligned to UK&I commercial priorities, focusing on later-stage opportunities and strategic accounts.

• Monitor progress, measure impact, and adjust strategies to optimise performance.

• Communicate results and improvement areas clearly to stakeholders.

Account-Based Marketing (ABM)

• Design and execute ABM campaigns across three tiers: Strategic 1:1, ABM Lite (1:Few), and Programmatic (1:Many).

• Develop personalised content and engagement strategies for key accounts and buying groups, including account intelligence profiles and multi-channel engagement (social, display, events, PR, email, etc.).

• Track and report on account engagement and progression.

Deal-Based Marketing (DBM) & Pipeline Acceleration

• Act as marketing lead for pursuits above defined value thresholds, collaborating with Commercial Directors on deal strategy and messaging.

• Develop buying group matrices to inform competitive positioning and win themes.

• Drive top-of-mind campaigns targeting buyer groups to increase deal velocity and success.

• Ensure 70%+ buying committee engagement on strategic deals.

• Coordinate custom pitch decks, presentations, and competitive positioning support.

Sales Enablement

• Develop and maintain core sales collateral, RFP response libraries, case studies, and competitive battle cards.

• Ensure sales teams have timely, relevant, and high-impact materials to support deal progression.

Strategic Marketing Leadership

• Contribute to UK&I marketing strategy development, quarterly planning, and budget/resource allocation decisions.

Cross-Functional Orchestration

• Coordinate marketing resources across teams to support in-flight opportunities.

• Enhance digital channels to support ABM and deal-based marketing initiatives.

Key Performance Indicators

Primary Metrics:

• Marketing-influenced pipeline

• Win rate improvement on marketing-supported deals

• Pipeline velocity

• ABM account engagement and progression

Secondary Metrics:

• Sales enablement asset utilisation

• RFP win rates with marketing support vs. without

• Deal size increase on ABM accounts

• Sales satisfaction with marketing support

Candidate Profile

Essential Criteria

• 8–10 years in B2B marketing roles within complex business environments, with at least 3 years running ABM or DBM programs.

• Proven experience designing and executing ABM strategies across multiple tiers.

• Deep understanding of B2B sales processes, pipeline management, and commercial metrics.

• Strong background in sales enablement best practices and tools.

• Bachelor’s degree in marketing, Business Administration, or related field; certifications in marketing technology or project management are advantageous.

• Excellent communication, presentation, and influencing skills.

Experience & Skills

• ABM Program Design & Execution: Expert

• Complex B2B Sales Process Understanding: Advanced

• Deal-Based Marketing & Pursuit Support: Expert

• Marketing Attribution & Pipeline Measurement: Intermediate

• ABM/Market Intelligence Tools (ZoomInfo, LinkedIn Sales Navigator): Advanced

• Cross-Functional Stakeholder Management: Advanced

• Content Strategy & Messaging Development: Intermediate

• Sales Content Development & Agency Management: Advanced

• Lifecycle Management & Automation Platforms: Intermediate

Why Join Us?

This is a high-impact role at the intersection of marketing and sales, offering the opportunity to shape Boldyn’s commercial success in UK&I. You’ll lead strategic initiatives, influence major deals, and work closely with senior leadership in a dynamic, growth-focused environment.