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Growth Marketing Manager



Marketing & Communications, Sales & Business Development
Multiple locations
Posted on Saturday, November 18, 2023

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 140 countries that we support.

The Opportunity:

Ready to shape the future of education worldwide? ApplyBoard is more than a platform; it's a global change-maker. With over 1,600 partner institutions worldwide, we empower dreams and revolutionize how students access education across borders.

As a Growth Marketing Manager for ApplyBoard's core business, you'll be a vital part of our vibrant marketing team, driving strategic plans that yield tangible business results. Your role will elevate our growth initiatives, spanning integrated marketing, GTM strategies, partner acceleration, direct marketing, social media, content strategy, and partnership marketing.

As part of the Growth Marketing team, your pivotal role involves accelerating the performance of our growth programs and marketing channels. You'll focus on experimentation and optimization, enabling ApplyBoard to fulfill students' global study abroad aspirations through our recruitment partners.

At ApplyBoard, we thrive in innovation's chaos and the exhilaration of charting new territories. Are you:

  • A seasoned marketer, driven by innovation?

  • A data wizard, uncovering opportunities within numbers?

  • An advocate for fearless experimentation?

  • A problem-solving maestro in uncertainty?

  • A catalyst for quick, decisive outcomes?

  • A versatile storyteller across diverse marketing channels?

  • Hungry for personal and professional growth?

You’ll be driving:

  • Innovative, data-powered marketing strategies.

  • Optimization journeys decoded from numbers.

  • Audacious experiments challenging the norm.

  • Impactful changes through cross-team collaboration.

  • Best practices translating into measurable wins.

  • Team-wide innovation through knowledge sharing.

Bonus points if you have:

  • International market navigation experience.

  • Leadership in driving solution-centric teams.

  • A visionary approach that transcends data for creative ingenuity.

  • A track record of scaling SaaS businesses.

  • Adaptability to unify diverse business visions.

  • Ability to engage diverse technical audiences.

What you bring to the table:

  • 5+ years of experience working in a marketing role

  • 3+ years of data-driven analysis experience with critical thinking skills.

  • 2+ years of SQL or similar data querying experience.

  • 3+ years of product optimization experience, including conversion funnels and page optimization.

  • Strong collaboration skills across engineers, product managers, designers, and data scientists.

  • Proficiency in high-cadence controlled experimentation and driving measured outcomes.

If you're passionate about revolutionizing global education, click "Apply now." We value the dedication and effort it takes to pursue a new role and deeply appreciate your interest in ApplyBoard.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,750 institutions across Canada, the United States, the United Kingdom, Australia, and Ireland. Headquartered in Kitchener, Ontario, Canada, and with an additional operational office in Gurugram, India, ApplyBoard has helped more than 600,000 students from over 150 countries fulfill their study abroad dreams since 2015.

In 2022, Deloitte named ApplyBoard one of the fastest-growing technology companies in Canada for the fourth consecutive year, ranking #30 on the Deloitte Technology Fast 50 and #170 on the 2022 Deloitte Technology Fast 500 list. ApplyBoard ranked on LinkedIn’s 2022 Top Startups List in Canada in 2020, 2021, and 2022 and was recognized as CIX’s Innovator of the Year 2022 and the EY Entrepreneur of the Year 2022 Ontario Winner. In 2023, ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining ApplyBoard on our mission to Educate the World. Please note that only qualified applicants that have been selected for an interview will be contacted.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.