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Growth Marketing Manager

ApplyBoard

ApplyBoard

Marketing & Communications, Sales & Business Development
Multiple locations
Posted on Tuesday, February 13, 2024

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 140 countries that we support.

The Opportunity:

At ApplyBoard, we thrive in innovation's chaos and the exhilaration of charting new territories. Are you:

  • A seasoned marketer, driven by innovation?

  • A data wizard, uncovering opportunities within numbers?

  • An advocate for fearless experimentation?

  • A problem-solving maestro in uncertainty?

  • A catalyst for quick, decisive outcomes?

  • A versatile storyteller across diverse marketing channels?

  • Hungry for personal and professional growth?

As a Growth Marketing Manager for ApplyBoard's core business, you'll be a vital part of our vibrant marketing team, driving strategic plans that yield tangible business results. Your role will elevate our growth initiatives, spanning integrated marketing, GTM strategies, partner acceleration, direct marketing, social media, content strategy, and partnership marketing.

As part of the Growth Marketing team, your pivotal role involves accelerating the performance of our growth programs and marketing channels. You'll focus on experimentation and optimization, enabling ApplyBoard to fulfill students' global study abroad aspirations through our recruitment partners.

You’ll be driving:

  • Innovative, data-powered marketing strategies.

  • Optimization journeys decoded from numbers.

  • Audacious experiments challenging the norm.

  • Impactful changes through cross-team collaboration.

  • Best practices translating into measurable wins.

  • Team-wide innovation through knowledge sharing.

Bonus points if you have:

  • International market navigation experience.

  • Leadership in driving solution-centric teams.

  • A visionary approach that transcends data for creative ingenuity.

  • A track record of scaling SaaS businesses.

  • Adaptability to unify diverse business visions.

  • Ability to engage diverse technical audiences.

What you bring to the table:

  • 5+ years of experience working in a marketing role

  • 3+ years of data-driven analysis experience with critical thinking skills.

  • 2+ years of SQL or similar data querying experience.

  • 3+ years of product optimization experience, including conversion funnels and page optimization.

  • Strong collaboration skills across engineers, product managers, designers, and data scientists.

  • Proficiency in high-cadence controlled experimentation and driving measured outcomes.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 800,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,350 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a four-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.