ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

Reporting to the head of Integrated Marketing, this new role at ApplyBoard will be responsible for the overall marketing strategy of our 4 segments: recruitment partners, schools, value-add partners, and students. The successful candidate will oversee a team of other marketing managers, but would be particularly hands-on for the strategy and execution of promoting and amplifying universities across our recruitment base, ensuring marketing efforts drive targeted adoption, and GTM strategy of new products and services targeted towards schools.

You’ll be part of a thriving marketing team, and a mission-based company that wants to unlock the potential of every aspiring mind. You’ll use your creativity and project management mindset on a daily basis, and be a strong people leader that fosters growth and inspires talent.

What you'll do everyday:

Develop and lead partner segment marketing strategy:

• Create and execute a comprehensive segment marketing strategy to promote priority institutions within our recruitment base.

• Work alongside the cross-functional team to prioritize and promote schools through available channels, ensuring alignment with business objectives.

Go-to-market strategy (GTM) and execution:

• Design and implement GTM strategies to enhance the visibility and adoption of priority institutions.

• Collaborate closely with sales and school representatives to ensure cohesive and effective marketing initiatives.

• Innovate and adapt marketing tactics to meet the evolving needs of the segment.

Campaign management and optimization:

• Plan and execute multi-channel marketing campaigns, utilizing traditional and digital channels.

• Work with marketing ops to measure and analyze key performance metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for optimization.

• Pull data together to tell a story of the campaign’s success and learnings that can be shared with the school and other segment partners.

Cross-functional collaboration:

• Work very closely alongside the sales team to understand their needs, and their customer’s pain points.

• Serve as a key interface between marketing, sales, and school partners to drive segment strategy and execution.

• Work with internal teams to align marketing initiatives with overall business goals and objectives.

• Help and encourage your own team to take ownership of their cross-functional relationships with other key stakeholders and the sales teams.

Market research and insights:

• Conduct market research to identify trends, insights, and opportunities for innovation.

• Develop a learning agenda to continuously improve brand and customer metrics through experimentation and insights.

Team leadership and development:

• Manage and mentor a team responsible for the partner portfolios and GTM activities.

• Foster a high-performance team culture focused on accountability, execution excellence, and business impact.

What you bring to the table:

• 10+ years of marketing experience, with a focus on segment strategy and GTM execution.

• Experience in promoting educational institutions or related sectors is highly desirable.

• Ability to develop and implement strategic marketing plans, while also using your creative problem-solving skills to inspire and motivate teams.​

• Highly analytical with a focus on business impact.

• Experience in measuring and optimizing marketing campaigns.

• Strong planning, prioritization, and project management skills, while being able to manage multiple projects in a fast-paced, dynamic environment.

• Outstanding written, verbal, and illustrative communication skills.

• Ability to collaborate effectively with cross-functional teams and external partners.

What’s in it for you:

• The opportunity to have an impact on a product that is positively affecting change in thousands of students lives every day

• Competitive salary and comprehensive benefits package.

• Flexible work arrangements and the ability to work from anywhere.

• Personal Spending Account (PSA) Program.

• Employee Family Assistance Program (EFAP) for mental health and wellness support.

• Company perks, including exclusive discounts and special pricing for memberships.

• Milestone celebrations and recognition of achievements.

• Collaborative and inclusive work environment.

• Professional development and growth opportunities.

#Hybrid

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.