Head of Brand
Apptegy
United States
Posted on Apr 17, 2026
Who We Are
At Apptegy, we are more than a tech company; we are partners dedicated to transforming how schools communicate and shape the future of education. Your work here will directly empower districts to share their stories, engage their communities, and celebrate student success. We're a team of thoughtful, high-performing individuals committed to making a tangible impact. If you're looking for a dynamic environment where you'll be supported with exceptional mentorship and resources to grow your career, come build with us.
The Role
Apptegy is seeking a Head of Brand to lead the evolution of our brand as we shift from a historically sales-led organization to a product-led, innovation-driven company.
This role will define how we show up in the market, ensuring our brand reflects the strength of our product, the impact we deliver to school communities, and the future we are building. You will shape a cohesive narrative that connects product, customer experience, and go-to-market efforts, helping us move from telling our story through sales to demonstrating it through product value and customer outcomes.
Reporting to the CMO, you will partner closely with Product, Sales, Customer Success, and Executive Leadership to drive alignment and elevate how Apptegy is perceived in the market.
What You’ll Do
Lead Brand Transformation
Join a team that’s committed to your success. At Apptegy, we’re passionate about creating an environment where you can do your best work and find true fulfillment. We believe in investing in our people—both professionally and personally—because your well-being drives our collective impact.
US Employee Benefits
Comprehensive medical, dental, vision, and life insurance coverage
Retirement 401(k) with employer match
Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)
Mental Health Reimbursement
Unlimited paid time off, including seasonal (December) company-wide time off
Paid parental and medical leave
MX Employee Benefits
Private medical insurance for you and your dependents
Life insurance
15 days Aguinaldo
Vales de Despensa
Fondo de Ahorro
Caja de Ahorro
Flexible paid time off policy
Paid travel to/from Little Rock, Arkansas for Onboarding.
Apptegy champions the thoughtful integration of AI to empower our teams and processes. As we seek to understand your individual capabilities and how you might contribute, we ask that all responses to application questions and during interviews are genuinely your own. Please refrain from using AI generation tools, as our aim is to assess your authentic voice and expertise.
Equal Opportunity Employer
Apptegy is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
At Apptegy, we are more than a tech company; we are partners dedicated to transforming how schools communicate and shape the future of education. Your work here will directly empower districts to share their stories, engage their communities, and celebrate student success. We're a team of thoughtful, high-performing individuals committed to making a tangible impact. If you're looking for a dynamic environment where you'll be supported with exceptional mentorship and resources to grow your career, come build with us.
The Role
Apptegy is seeking a Head of Brand to lead the evolution of our brand as we shift from a historically sales-led organization to a product-led, innovation-driven company.
This role will define how we show up in the market, ensuring our brand reflects the strength of our product, the impact we deliver to school communities, and the future we are building. You will shape a cohesive narrative that connects product, customer experience, and go-to-market efforts, helping us move from telling our story through sales to demonstrating it through product value and customer outcomes.
Reporting to the CMO, you will partner closely with Product, Sales, Customer Success, and Executive Leadership to drive alignment and elevate how Apptegy is perceived in the market.
What You’ll Do
Lead Brand Transformation
- Define and drive a brand strategy aligned with a product-led growth model
- Evolve positioning toward product value, innovation, and customer impact
- Translate complex product capabilities into clear, compelling narratives
- Partner closely with Product and Design to ensure brand reflects the actual product experience
- Champion storytelling that highlights usability, differentiation, and innovation
- Ensure alignment between brand promise and product delivery
- Refine or rebuild brand positioning, messaging frameworks, and voice
- Strengthen category positioning and differentiation within the K-12 market
- Ensure consistency across all channels including web, campaigns, and sales enablement
- Lead creative direction across campaigns, digital experiences, and owned channels
- Build a content strategy that supports thought leadership, product adoption, and demand generation
- Shift storytelling from features to outcomes and real customer impact
- Develop a deep understanding of school districts, administrators, and community stakeholders
- Use insights to inform brand strategy, messaging, and innovation opportunities
- Align with Product on launches, roadmap storytelling, and value communication
- Support Sales in evolving from pitch-driven to value-driven narratives
- Partner with Customer Success to amplify authentic customer stories
- Serve as a unifying force across go-to-market teams
- Lead and develop teams across brand, creative, and content
- Establish high standards for strategy, execution, and craft
- Build scalable systems and processes to support growth
- 10 to 15 or more years of experience in brand, marketing, or related leadership roles
- Proven experience leading brand transformation or repositioning
- Experience in SaaS, technology, or product-led growth environments preferred
- Track record of partnering closely with Product organizations
- Strong strategic thinking and storytelling capabilities
- Ability to translate complex product concepts into clear market narratives
- Deep understanding of modern brand building in a digital-first environment
- Strong creative judgment paired with business acumen
- Experience influencing senior leaders and driving cross-functional alignment
- A collaborative leadership style with the ability to drive change
- Comfort operating in ambiguity and building through transformation
- A balance of vision and execution
- Experience leading a shift from sales-led to product-led or customer-led growth
- Background in education, K-12, or mission-driven organizations
- Strong point of view on how brand and product should work together
- Ability to build brand systems that scale with a growing product portfolio
- A track record of elevating brand from support function to strategic growth driver
Join a team that’s committed to your success. At Apptegy, we’re passionate about creating an environment where you can do your best work and find true fulfillment. We believe in investing in our people—both professionally and personally—because your well-being drives our collective impact.
US Employee Benefits
Comprehensive medical, dental, vision, and life insurance coverage
Retirement 401(k) with employer match
Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)
Mental Health Reimbursement
Unlimited paid time off, including seasonal (December) company-wide time off
Paid parental and medical leave
MX Employee Benefits
Private medical insurance for you and your dependents
Life insurance
15 days Aguinaldo
Vales de Despensa
Fondo de Ahorro
Caja de Ahorro
Flexible paid time off policy
Paid travel to/from Little Rock, Arkansas for Onboarding.
Apptegy champions the thoughtful integration of AI to empower our teams and processes. As we seek to understand your individual capabilities and how you might contribute, we ask that all responses to application questions and during interviews are genuinely your own. Please refrain from using AI generation tools, as our aim is to assess your authentic voice and expertise.
Equal Opportunity Employer
Apptegy is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.