Director of Growth Marketing – Avenica Partner Company

Compensation: $130,000 – $150,000 base + 20% incentive

Work Arrangement: Remote (Applicants in CST/EST)

Avenica partners with a fast-growing, acquisition-driven services platform building a national portfolio of home service businesses. This team is investing heavily in marketing, systems, and operations to scale—and is seeking a Director of Growth Marketing to lead that effort.

This is a hands-on leadership role where you’ll define strategy and execute—directly impacting leads, bookings, and revenue.

How You’ll Drive Impact

You will own the end-to-end marketing engine, ensuring all initiatives translate into measurable growth.

Growth Strategy & Execution

• Develop and execute marketing strategy aligned to revenue goals

• Lead digital channels (Google LSA, Google Ads, Meta, SEO, local optimization)

• Build campaigns that drive booked jobs and revenue

• Track performance (CPL, conversion, revenue, ROI) using tools like ServiceTitan

Campaign Ownership (Hands-On)

• Launch and optimize paid campaigns

• Oversee websites, landing pages, and email marketing

• Build dashboards and reporting for performance visibility

Vendor & Systems Management

• Manage agencies, freelancers, and offshore resources

• Optimize budget allocation for maximum ROI

• Support implementation of ServiceTitan, CRM workflows, and automation tools

• Ensure marketing, sales, and operations systems are integrated

M&A & Growth Initiatives

• Support acquisition outreach and integration

• Lead rebranding and go-to-market for new locations

• Drive local and multi-location growth strategies

About You

You’re a performance-driven marketing leader who thinks in leads, bookings, and ROI. You’re equally comfortable building strategy and executing campaigns—and thrive in fast-paced, entrepreneurial environments.

Qualifications

• B2C growth marketing experience (required)

• Hands-on expertise in digital channels (Google Ads, LSA, Meta, SEO)

• Track record of driving measurable results (CPL, conversion, revenue)

• Experience in home services or multi-location businesses strongly preferred
  (HVAC, plumbing, pest control, landscaping, etc.)

• Strong analytical, vendor management, and execution skills

• Comfortable operating in a lean, evolving environment

Why This Opportunity?

• Build a marketing engine from the ground up

• Shape brand and growth across a scaling platform

• Influence key systems (ServiceTitan, ERP, AI tools)

• Play a direct role in acquisition-driven growth

Work Authorization & Location Requirement

Candidates must be authorized to work in the United States without sponsorship. This role does not offer visa sponsorship now or in the future.

Candidates must reside within a reasonable commuting distance of the role’s primary location. Relocation assistance is not available.

By submitting an application, you agree to be contacted via SMS text messages and email.

Equal Employment Opportunity Statement

Avenica is an Equal Opportunity Employer. We are committed to creating an inclusive and diverse workplace where all individuals are respected and valued. Employment decisions are made without regard to any protected status under applicable law.