Product Marketing, Audience
Benchling
Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.
Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.
Come help us bring modern software to modern science.
ROLE OVERVIEW
Are you a seasoned Product Marketer with a passion for shaping compelling narratives? Benchling is on the lookout for a dynamic individual to craft engaging messaging for our innovative products across bioresearch, connectivity, analysis, and more.
In this strategic role, you’ll report directly to the Head of Product Marketing and play a pivotal part in scaling our products. You will work cross-functionally to align goals, strategies, and plans that drive effective and measurable go-to-market initiatives. If you're ready to make a significant impact and help strengthen the foundations of our product marketing strategy, we want to hear from you!
The ideal candidate will have deep experience in B2B, SaaS environments. Background in life sciences or R&D in other key verticals (e.g., agriculture, consumer packaged goods, industrial goods) is beneficial.
RESPONSIBILITIES
- Work closely with leaders across marketing, product, pre-sales, sales and post-sales to create alignment and clarity with regards to product objectives and strategies
- Establish cross-functional working model across internal teams to develop annual / quarterly launch plans and measure performance
- Conduct and synthesize internal and external research and discovery around customer segments, market trends, and use cases
- Lead your team in the creation and development of compelling messaging and content for key audiences
- Support the creation of reusable assets to help scale the team's reach across the greater organization
- Enable GTM teams across sales and marketing to effectively target and engage audiences around the Benchling product value proposition
- Provide executive level updates on the performance of our launches and product GTM in terms of net new growth and expansion
- Provide thought leadership, enablement, and consultative partnering with sales, marketing, customer experience, and product teams
QUALIFICATIONS
- Minimum 4-5 years of product marketing experience
- Experience in software/SaaS a strong preference
- Outstanding ability to translate complex ideas and scientific and technical concepts into simple, intuitive messages
- Strong exec presence and the ability to quickly establish credibility and trust with senior business leaders as well as internal stakeholders
- Dynamic, empathetic and flexible in communication and work styles depending on context and in multi-cultural teams and engagements
- Outstanding ability to convey value proposition and insights drawing from multiple sources of information and acquired familiarity with Benchling products and use cases
SALARY RANGE
Benchling takes a market-based approach to pay. The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location. For this role the base salary range is $177,225 min - $239,77.
To help you determine which zone applies to your location, please see this resource. If you have questions regarding a specific location's zone designation, please contact a recruiter for additional information.
Total Compensation includes the following:
- Competitive salary and equity
- Broad range of medical, dental, and vision plans for employees and their dependents
- Fertility healthcare and family-forming benefits
- Four months of fully paid parental leave
- 401(k) + Employer Match
- Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
- Mental health benefits, including therapy and coaching, for employees and their dependents
- Monthly Wellness stipend
- Learning and development stipend
- Generous and flexible vacation
- Company-wide Summer & Winter holiday shutdown
- Sabbaticals for 5-year and 10-year anniversaries
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Benchling welcomes everyone.
We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences.
We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.
Please be aware that Benchling will never request personal information, payment, or sensitive details outside of Greenhouse or via email. All official communications will come from an @benchling.com email address or from an approved vendor alias. If you are contacted by someone claiming to represent Benchling and are unsure of their legitimacy, please reach out to us at recruiting-fraud-alert@benchling.com to verify the communication.