The Director, Client Engagement Marketing is responsible for managing the enterprise marketing strategy that drives registration and participation in Bright Horizons programs to meet targeted growth goals for the enterprise client portfolio. In this role, you will build strong relationships with the client’s communication team so that you influence key decisions, implement recommended engagement initiatives and drive strong growth results. You will work closely with the enterprise client relations (account leadership) team to develop innovative programs and systems that meet the needs of enterprise clients. This will include customizations for enterprise clients to make them more effective. In addition, you will then be responsible for developing the process by which all emergent best practices are successfully implemented across all other clients. The Director of Client Engagement Marketing will be responsible for supervising a small team of client engagement managers assigned to work with enterprise accounts. The successful candidate will be located in the EST zone.

Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

What you will be doing:

• This role is remote eligible or can be located in Newton, MA.

• Develop relationships with enterprise clients to understand their key priorities, goals, main communication channels and company culture to establish and a sanctioned engagement strategy

• Partner with Director of Client Center Marketing to integrate and present joint strategies and execution of marketing initiatives when clients have dedicated child care centers

• Act as a benefit communications expert to provide guidance and recommendations for driving awareness and engagement of Bright Horizons benefits

• Develop and execute detailed strategic marketing engagement plans for enterprise portfolio that drives registration and participation in Bright Horizons programs that ultimately support client retention and revenue growth

• Partner closely with Client Relations (account management) leadership to ensure regular meetings are scheduled with the client and that all initiatives are executed

• Supervise team of Enterprise Client Engagement Managers to deliver engagement plans, materials and reports on time and to provide 100% customer satisfaction

• Maintains research on market and industry trends to develop new engagement opportunities with clients. Responsible for reporting and analyzing marketing performance and making adjustments to overall strategy and client engagement plans based on results

What we hope you will bring to this role:

• Bachelor's Degree in Customer marketing or Account Management required. Master's Degree preferred

• 5+ years professional experience in customer facing role with Enterprise level accounts required

• 5+ years successful experience managing a team of marketing professionals who performed above or on target required

Additional Job Requirements

• Able to recruit, hire and manage performance of client engagement managers

• Exercises decisions on client engagement strategy and directs customizations for individual clients

• Persuasive communication skills that lead to implementation and execution of plans and services

• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred

• Up to 25% travel may be required

Life at Bright Horizons:

Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus child care discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.

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HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).