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Lifecycle Marketing Manger, Growth



Marketing & Communications, Sales & Business Development
United States
Posted on Thursday, July 11, 2024
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.
Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.
We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day.
Who You Are
Brightwheel is seeking a skilled, data-driven Lifecycle Marketing Manger, Growth to develop and execute on a plan to optimize our sales funnel. In this role, you will be responsible for driving conversion of inbound and outbound leads, generating insights that significantly improve conversion, ideating and testing improvements to the funnel, and partnering across Sales, Marketing, and Product to unlock new growth opportunities. The ideal candidate will combine an analytical mindset with experience leading growth marketing initiatives and partnering with cross-functional partners to drive results. You’ll play a key role in brightwheel impacting more early education programs so they can save time, get paid faster, and build deeper relationships with families and staff.

What You’ll Do

  • Nurture inbound leads to drive conversion at the top of the sales funnel
  • Own and execute brightwheel’s prospect-facing communication strategy, including automated email/SMS drips, sales sequences in Revenue.io, and audience segmentation
  • Optimize ChiliPiper scheduler and identify other opportunities to increase demos set/held
  • Lead growth initiatives end-to-end; capture insights and learnings to inform decision-making
  • Analyze campaign outcomes with reporting in HubSpot, Tableau, and Google Analytics
  • Closely partner with Sales and Marketing Operations to drive progress against OKRs

Qualifications, Skills, & Abilities

  • 4-5 years of experience in marketing, with 2+ years in growth marketing, performance marketing, or growth in fast-growing organizations. SaaS experience a strong plus
  • Track record of consistently delivering excellent results in a fast-paced environment
  • Track record in building rock-solid partnerships with Sales and GTM teams
  • Strength in analytics, critical thinking, and reasoned judgment
  • Growth mindset with results-driven approach to work (testing, measuring, iterating)
  • Combination of strategic thinking and ability to roll up sleeves and get it done
  • Experience leading growth initiatives (nurture campaigns, A/B testing, scheduling tools, lead scoring, etc.)
  • Expertise with B2B marketing tech stack including Salesforce, HubSpot, Twilio, Chili Piper, marketing automation tools, Google Analytics, A/B testing platforms
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.