Influencer Marketing Specialist
Cambly
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See open jobs at Cambly.See open jobs similar to "Influencer Marketing Specialist" HighFive Partners.Marketing & Communications
Seoul, South Korea
Posted on Monday, April 10, 2023
The Company
Cambly is growing fast in South Korea, and this is your chance to join our international team. It is a unique opportunity to work with a Silicon Valley startup and experience our entrepreneurial work culture with high ownership and autonomy. Cambly is a Series B company backed by some of the top VC funds in the US. If you want to drive direct impact in business metrics and people's lives, this is the right place for you.
Role Description
1. Develop and execute influencer marketing strategies and creative campaigns –
local marketing acquisition strategies
2. Search new influencers, make contact and negotiate terms and conditions
3. Identify and build relationships with influencers
4. Develop content ideas, promotions, and campaigns
5. Brainstorm new and creative approaches to influencer campaigns
6. Draft project briefing documents (with the team’s guidance) so influencers can
understand product messaging and guidelines for content creation
7. Create and coordinate influencer marketing strategies that work across different
channels
8. Track and analyze data - Qualify and negotiate rates with influencers(# of
Following, Engagement Rate, Feed Posts align with the brand's mission,
estimated CAC, etc.)
9. Gather content performance metrics directly from the influencers and import
them into a tracking spreadsheet (total impressions, story views, engagements,
etc.)
10. Responsible for media ROI and KPI targets of influencer promotion in the local
market ,identify solutions and make recommendations to improve effectiveness
based on performance monitoring.
11. Collaborate and support team members with other channels and departments
Requirements
1. Expertise in managing multiple social media platforms, especially YouTube
2. 3 years of work experience, especially in marketing related field.
3. Bachelor’s degree or above, with a strong interest in social media
4. Excellent proficiency in social media management tools
5. Ability to handle multiple campaigns with adherence to deadlines and budgets
6. In depth knowledge of influencer marketing(social media) industry
7. Quantitative analysis skills and data driven decision making capability
8. Strong project management skills
9. Excellent command in both written and spoken communication skills
10. Well organized with great time management skills
11. Ability to work in a team or individually as and when required
Nice to have
1. High level of fluency in English, native Korean speaker
2. Experience in working as or with an influencer
This job is no longer accepting applications
See open jobs at Cambly.See open jobs similar to "Influencer Marketing Specialist" HighFive Partners.