Manager, Demand Generation

About us:

Founded in 2018, Causaly accelerates how humans acquire knowledge and develop insights in Biomedicine. We enable researchers and decision-makers to discover evidence from millions of academic publications, clinical trials, regulatory documents, patents and other data sources… in minutes.

Using our AI technology, we are developing the world’s biggest knowledge platform in Biomedicine powered by a high-precision Knowledge Graph.

We work with some of the world's largest biopharma companies and institutions on use cases spanning Drug Discovery, Safety and Competitive Intelligence. You can read more about how we accelerate knowledge acquisition and improve decision making in our blog posts here: Blog - Causaly

We are backed by top VCs including ICONIQ, Index Ventures, Pentech and Marathon.

About the Role:

In this role, you will be drive Causaly’s ongoing revenue success. You will play a crucial role in creating and capturing demand and pipeline within our Ideal Customer Profile (ICP) through strategic and innovative marketing efforts. This role requires a data-driven, creative, and strategic marketing leader. The ideal candidate will be skilled in developing multi-channel marketing campaigns that deliver measurable results and identifying new opportunities to expand our global customer base.

What you will do:

• Develop and manage our Demand Generation campaigns, using a wide range of channels and strategies (paid search, display advertising, social media, email marketing, webinars, lead forms, etc.)
• Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
• Utilize and optimize Hubspot to accurately report on campaign and channel performance
• Kickstart our ABM strategy - utilize your expertise to plan and execute targeted Account-Based Marketing (ABM)
• Lead marketing technology adoption that will enable the team to meet its goals
• Work closely with product, sales, and design teams to optimise marketing campaigns and initiatives
• Conduct in-depth market research to identify new opportunities for growth and optimisation