Centrical, the Performance Experience Platform, empowers best-in-class customer experiences for the world’s leading brands by building highly engaged and productive frontline teams. The platform personalizes the employee experience, guiding individual success and growth, through AI-driven performance, coaching and quality management, personalized microlearning, and voice of the employee—all wrapped in industry leading gamification to make the experience both fun and rewarding.
In addition, Centrical’s AI copilot empowers frontline managers to develop their teams through more effective and efficient coaching.

Founded in 2013, Centrical serves a diverse client base comprised predominantly of global fortune 500 companies. Our platform is deployed worldwide and used by hundreds of thousands of employees. At Centrical, our people are driven by innovation and passionate about unlocking employee potential. Through a culture that’s encouraging, collaborative, and inclusive, we provide daily opportunities to excel. Centrical operates globally with offices in New York, London and Israel.

Centrical is seeking a Demand Generation Manager to own the strategy and execution of account-based marketing programs. This role will be integral in driving revenue growth by engaging key accounts through tailored, multi-channel marketing campaigns and owning our marketing technology. A successful candidate will be a demand generation leader with strong martech skills in building reports within Salesforce, expertise in HubSpot segmentation, and a proven ability to strategize and execute campaigns for B2B enterprise accounts. This role reports to the Head of Growth.

Key Responsibilities:

ABX owner: You are our ABM leader. Build and execute the strategy with the help from the rest of our marketing team

Martech owner: You are our Salesforce, Hubspot, & Triblio point of contact. You’ll be responsible for all reports and campaign execution.

• Strategy & Execution: Develop and execute targeted ABX programs that drive revenue growth for key accounts, focusing on both customer experience and new business.

• Collaboration & Communication: Partner closely with sales teams, BDRs, Content teams to identify target accounts and create personalized marketing strategies that align with each account’s unique needs and challenges.

• Campaign Development: Build and manage customized marketing programs across various channels, focusing on Search, Paid Social, and Event Marketing. We work closely with the content team to inform the content roadmap.

• Webinar Coordination: Plan, coordinate, and execute webinars, managing platforms and delivering post-webinar insights.

• Campaign Planning: Own segment-based campaign plans and lead cross-functional execution to create personalized marketing experiences.

• Performance Measurement: Analyze the effectiveness of marketing programs and provide data-driven recommendations for each portion of our business.

• Technical ownership: Own and operate all necessary reports and campaigns in our martech (Salesforce, Hubspot, and Tribulio) Must have deep knowledge with reporting in Salesforce and segmentation through Hubspot.

Skills & qualifications:

• Salesforce expert: +5 years

• Hubspot expert: +5 years

• Proven experience in account-based marketing for B2B enterprises, with a focus on driving pipeline.

• Previous experience managing a budget, campaign prioritization, and revenue performance

• Ability to articulate data into actionable insights cross-functionally

• Strong written and verbal communication skills, with an ability to translate technical concepts into strategic marketing initiatives.

• Collaborative mindset, comfortable working across teams and departments.

• High sense of accountability and motivation to drive the business forward.

Centrical is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran

Please send resume to: jobs@centrical.com