Content Marketing Specialist
ClassIn
Marketing & Communications
Beijing, China
Posted on Jul 16, 2025
Content Marketing Specialist
Created by
Created time
May 11, 2023 2:03 AM
Contact Email
Vincent.yuan@classin.com
Job-Type
Full-time
Location
Beijing China
2 more properties
Content Marketing Specialist
We are currently seeking a skilled Marketing Content Specialist to join our team at ClassIn, a renowned provider of education technology solutions.
As a Content Marketing Specialist, your role will be integral in driving our content marketing efforts, with a particular emphasis on B2B solutions. You will be responsible for producing engaging, informative content that resonates with our target audience and helps to generate leads and sales.
Responsibilities:
Develop and execute a comprehensive B2B content marketing strategy that aligns with our overall marketing objectives.
Create compelling content that addresses the needs and pain points of our target audience, in collaboration with other teams.
Write and edit various marketing materials such as blog posts, case studies, whitepapers, and more.
Keep track of our content calendar and ensure timely delivery of content.
Measure and analyze the effectiveness of our content marketing efforts and adjust strategies accordingly.
Stay up-to-date with industry trends and best practices, identifying opportunities for innovation and improvement.
Requirements:
Excellent writing and communication skills in English.
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
At least 2 years of experience in content marketing, preferably in the B2B solutions sector.
Strong understanding of content marketing best practices, including SEO, social media, and email marketing.
Experience creating a variety of content types, including blog posts, whitepapers, case studies, and social media posts.
Familiarity with marketing automation tools, such as Hubspot or Marketo.
Ability to work independently and collaborate with cross-functional teams.
Strong organizational skills and ability to manage multiple projects simultaneously.
Passion for education and technology is a plus.
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