What’s the role about ?

Codecademy is actively looking to build its India business and bring a high-quality technical learning experience to market. As integrated marketing manager/senior manager, you will be an early part of the core management team responsible for scaling the India business. You will work cross-functionally, with India and global stakeholders, to deliver on full-funnel marketing initiatives. There will be a strong initial focus on bottom of funnel conversion.

You can expect your work will revolve around :

• Crafting, executing, and optimizing below-the-line marketing campaigns (e.g. email marketing, tele-calling, consumer promotions, offline and online events) to deliver on business outcomes
• Setting up channel partnerships with key stakeholders such as student clubs/societies, university departments, professional tech societies, etc
• Discovering, negotiating with, and managing influencer partners to conceptualize, structure, and execute brand activation campaigns
• Talking to customers and deepening our understanding of the user journey, and staying abreast of competitive landscape and market trends
• Measuring and analyzing the impact of key initiatives on key metrics, such as traffic, conversions, retention, and referrals

Over time, we expect the candidate to expand the go-to-market operations into top-of-funnel activity, manage a team of marketers, and evolve into a leader for the India business.

In India, you will be working with a high pedigree team, with prior experience across leading consulting firms (e.g. Bain, Kearney), educational institutes (e.g. HBS, IIM, SRCC, VIT), and high growth startups (e.g. Rocket Internet, Emeritus, GoKwik).

What do you need ?

We’re looking for a rockstar marketing generalist, who is excited about setting up a go-to-market operation from scratch. Here’s what we’re expecting :

• 3-5 years of marketing experience in a consumer-tech startup, marketing agency, or D2C consumer goods company
• End-to-end experience with conceptualizing, crafting, and executing marketing campaigns across paid and organic digital channels
• Experience with marketing analytics. Should be familiar with Excel/SQL analysis, CRM and marketing tech stacks
• Strong drive to work in unstructured, early-stage environments
• Evidence of ‘steep slope’ learning ability and ownership mindset as he/she may have to (a) setup full funnel go-to-market operations (b) play a managerial role as the business scales
• Excellent written and verbal communication skills

What makes you standout – experience in (a) early stage environments (b) managing influencer-led campaigns (c) developing and managing channel partnerships in the education sector

Check out our Engineering Values matrix on our Github here.