Are you ready to rock the digital marketing world? Join our powerhouse team at Cornerstone, where we are revolutionizing the learning and talent experience sector with our cutting-edge market-leading solutions used by more than 7,000 organizations spanning more than 100 million users. As the Vice President of Digital Marketing, you will spearhead mind-blowing campaigns and turn heads with your digital marketing strategy.

As our Digital Marketing “Cornerstar”, you will take center stage in developing and executing electrifying digital marketing strategies across paid search, paid social, SEO, website management, campaign management and account-based experience (ABX). You will manage a global team and work closely with cross-functional teams to enhance our brand awareness, increase online traffic, and maximize conversion rates. Your expertise in digital marketing and leadership skills will play a pivotal role in achieving our organizational goals.

In this role you will…

• Develop digital marketing strategies to conquer new markets, engage customers, and keep the crowd coming back for more
• Tune into the pulse of our target audience and create, execute and measure custom-made digital campaigns that resonate with their souls
• Stay ahead of the game by knowing the latest industry trends and cutting-edge digital channels to unlock new avenues for growth and innovation
• Take the lead on our paid search (PPC) and paid social media advertising campaigns
• Collaborate with our marketing legends to define campaign objectives, budgets, and performance metrics that will trial our competitors
• Master the art of catchy and ad copy creation, killer landing page optimization, and strategic bid management to ensure maximum campaign ROI
• Use your strong data-driven insights, constantly fine-tuning campaigns for amazing results
• Use your strong mastery of SEO to propel us to the top of organic search rankings
• Conduct keyword research to optimize on-page and off-page elements
• Collaborate with our content and web development Cornerstars to ensure every page is optimal
• Track and analyze SEO performance metrics, constantly fine-tuning, to create search engine optimization
• Track command of our digital stage, overseeing the development, maintenance, and optimization of our website
• Collaborate with web development to create a positive user experience
• Implement website analytics tools, track performance metrics and uncover insights that will revolutionize the way our audience interacts with us
• Manage KPIs, track campaign performance, and reporting and delivering to Senior Management
• Develop and execute an innovative ABX strategy that amplifies customer engagement, conversion rates, and revenue growth
• Leverage cutting edge technologies and groundbreaking marketing techniques to captivate our target accounts (prospects and customers) like never before

You have what it takes if you have…

• 8+ years of experience in digital marketing, with a focus on paid search, paid social, SEO, website management, campaign management and ABX
• Strong understanding of digital marketing trends, best practices, and emerging technologies.

• Expertise in utilizing digital marketing tools, analytics platforms, and SEO software.
• Excellent analytical skills and ability to derive insights from complex data sets.
• Demonstrated experience in developing and executing successful digital marketing strategies that drive measurable results.
• Exceptional leadership skills with the ability to collaborate and influence Global, cross-functional teams.
• Strong communication and presentation skills, with the ability to effectively convey digital marketing strategies and results to stakeholders at all levels.

Total Rewards:

At Cornerstone, our transparent total rewards program is based on three core tenets: equitable pay, market dynamic research, and skill-based appraisal.
The base salary range for this position is: $200000 - $320000 USD
In addition to competitive base pay, the compensation package for this role may include other incentives like bonus or commission, along with a generous benefits package. Additional base pay may be available if you reside in a high-cost metro area (New York City or San Francisco Bay Area).
This range reflects the minimum and maximum salary for this position. Where an individual’s pay falls within the range is determined by factors including, but not limited to, job-related skills, experience, and relevant education or training.

Our Culture:

Our mission is to empower people, businesses and communities. A culture created less by what we do and more by who we are. When people ask what our team is about, we point to our core values: champion customer success, bring our best, achieve together, get stuff done, and innovate every day. We're always on the lookout for new, curious and capable people who can help us achieve our goal and we are seeking diversity in the people who join our team. We want to make sure that our company reflects the demographic of our customers, clients, and the communities in which we operate. So if you want to work for a friendly, global, inclusive and innovative company, we'd love to meet you!

What We Do:

Cornerstone is apremier people development company. We believe people can achieve anything whenthey have the right development and growth opportunities. We offerorganizations the technology, content, expertise and specialized focus to helpthem realize the potential of their people. Featuring comprehensive recruiting,personalized learning, modern training content, development-driven performancemanagement and holistic employee data management and insights, Cornerstone’speople development solutions are successfully used by more than 100 million+ people in 180+ countries and in nearly 50 languages.

Cornerstone takes special care to ensure the security and privacy of the data of its users.

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