Position: Director, Ad Partnerships (East Coast)

Location: New York, NY (Remote – U.S.-based)

Experience: 7+ years

Reports to: SVP, Ad Sales & Partnerships

Salary Range: $120,000-$150,000 (attractive commission structure w/upside opportunity)

About Cricket® Media and Sensical

Cricket® Media and Sensical bring together trusted children’s publishing and award-winning streaming into one unified destination for children and families. Our ad-supported ecosystem combines Cricket’s 50-year heritage in children’s magazines and educational content with Sensical’s expert-curated, age-appropriate streaming service. Within Sensical’s streaming service, every piece of content is screened by experts using a proprietary rubric grounded in child development research. Families enjoy a science-based, algorithm-free, worry-free experience across OTT, CTV, and mobile, plus extensions on leading social platforms.

Sensical is a free, COPPA-compliant streaming platform built specifically for children ages 2–12. We deliver brand-safe, curated content across CTV (AVOD and FAST environments). As the children’s and family marketplace shifts toward premium digital video, Sensical partners with iconic global brands and content owners to offer advertisers compliant scale, meaningful engagement, and a thoughtfully curated environment designed with child development in mind.

We’re scaling, and New York is a critical growth market.

The Opportunity

We’re seeking a seasoned Director, Ad Partnerships (East Coast) based in New York, a true revenue driver who thrives on opening doors, creating demand, and closing new business. This role is focused on expanding Sensical’s footprint across agencies and direct brands in the New York and broader East Coast market. This role is ideal for a seller who enjoys building a category, opening new accounts, and shaping the market around a differentiated video platform. You must bring deep inmarket relationships, especially within the children’s/family category, strong consultative selling skills, and a proven track record of closing meaningful deals across CTV/streaming and digital video with an emphasis on YouTube. You also understand both endemic and non-endemic categories and can confidently navigate complex buying structures within holding companies and independent agencies.

If you’re motivated by building something, winning new business, and owning a market, let’s talk.

Key Responsibilities

• Prospect, pitch, and close net-new business across CTV, digital video, and YouTube

• Own and grow a defined book of business across NYC and East Coast agencies and brands

• Deliver high-impact presentations that position Sensical as a must-buy for endemic children’s/family brands and major non-endemic advertisers seeking brand-safe reach with children and families

• Create urgency and demand around Sensical’s differentiated, brand-safe offering

• Represent Sensical in-market at events, agency, and brand meetings, and industry forums

• Maintain disciplined pipeline management and accurate forecasting

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Advertising, or Communications preferred

• Expertise closing meaningful deals across CTV, FAST, and digital video, including large-scale YouTube advertising programs

• Experience navigating agency holding companies and working with planning and investment teams

• Experience using Salesforce for pipeline management, forecasting, and client tracking

• Proficiency with Microsoft Office, including strong PowerPoint and Excel skills for sales tracking, forecasting, and reporting

• Hands-on experience with Google Ads, GAM with ability to analyze campaign performance

• Strong, active relationships with NYC and East Coast–based agencies and brand marketers

• Demonstrated success closing and renewing business

• Relentless prospecting mindset with a high level of activity and ownership

• Comfortable selling into a fast-evolving streaming marketplace

• Highly self-motivated, disciplined, and performance-driven

• Excellent spoken and written communication skills

• Excellent interpersonal, negotiation, and conflict resolution skills

• Work authorization in the United States (required I-9 verification)

Why Join Cricket Media and the Sensical Brand?

• Clear whitespace opportunity in a growing category

• Differentiated product within a brand-safe environment advertisers actively seek

• Opportunity to meaningfully shape revenue growth in a priority market

Working at Cricket Media

Cricket Media has a diverse workforce comprised of leaders and innovators in their fields, dedicated to making a difference at the intersection of content, technology, and education. Our staff is universally driven by the desire to “do well and do good.” Proactive individuals who take to this desire/idea and understand how to make it real at scale in a fast-paced environment (bonus points for maintaining a sense of humor while doing so…) will do well doing good at Cricket Media.

Cricket Media is proud to be an equal opportunity employer. We’re an interdisciplinary bunch committed to building a team with a wide array of backgrounds, perspectives, and skills. We know that few life paths are straight lines and are appreciative of the skills we’ve each gleaned from the most unlikely of experiences. We’re passionate about cultivating a positive, inclusive, and fun workplace that brings together unique individuals and perspectives that reflect the global, multicultural communities we serve and value creativity, transparency, accountability, and integrity. We offer a range of employee benefits for our regular full-time employees.

How to apply:

Submit resume and salary requirements to: jobs@cricketmedia.com