About Crimson

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

We’re the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

Over the last three years, sales in New Zealand have nearly doubled. We’re now hiring a high-performing Market Lead to continue driving marketing and sales execution in the market. This is a hands-on, execution-heavy role for someone who thrives in the details, moves fast, and knows how to drive conversion at every stage of the funnel.

You’ll lead a small but high-impact team of marketing and sales professionals, owning the build, launch, and optimisation of campaigns that bring more families to Crimson Education. This is a rare opportunity for an ambitious leader to accelerate their career while making a meaningful impact in Aotearoa and beyond.

What You’ll Do

• Define and implement a comprehensive marketing and sales strategy to drive growth in New Zealand

• Conduct individual sales consultations with prospective customers, exceeding individual sales targets, and coaching others to do the same

• Build strong relationships with stakeholders across New Zealand, including high schools, government bodies and corporate partners

• Act as a positive ambassador for Crimson’s services and impact, and represent the company as required at events and conferences

• Analyse market trends, competitive landscapes, and customer needs to provide insights and recommendations for business expansion and product development

• Establish and maintain positive relationships with key customers, clients, and industry partners

• Ensure the overall student experience creates a positive NPS

What Success Looks Like

• Consistently exceeding monthly revenue targets while maintaining strong average deal size and close rates.

• Personally exceeding individual sales targets and lifting overall team performance through hands-on coaching and clear sales standards.

• Executing a focused marketing strategy that generates high-intent leads and converts them efficiently into enrolments.

• Cementing Crimson as the clear category leader in New Zealand through deep relationships with top schools, partners, and institutions.

• Representing Crimson publicly in a way that increases trust, referrals, and demand.

• Delivering a consistently strong student and parent experience, resulting in sustained high NPS.

What We’re Looking For

• You have 4+ years’ experience in sales or operations (including 2+ years of leading or developing a team)

• You are a hands-on leader who is biased towards action

• You have a strong track record of smashing personal sales targets and motivating your team to do the same!

• You are resilient and can take initiative and drive outcomes in a constantly changing, fast-paced environment

• You possess excellent communication, negotiation, and interpersonal skills

• You have exceptional analytical and problem-solving abilities with a data-driven approach

• You are passionate about higher education

• You are a graduate of a US Top 25 college (desired, but not required)

Department

Sales & Marketing

Locations

Auckland

Remote status

Hybrid