About Crimson Education
Crimson Education is the world's leading college admissions consultancy, with over 1,490 Ivy League offers and 2,410 to the US Top 15. Founded in Aotearoa, we help ambitious students gain admission to the world's top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. In October 2024, our work was featured on the front page of the Wall Street Journal.

Role Overview

As a Sales and Marketing Associate, you own the health and performance of the inbound admissions pipeline. Your mission is to ensure every lead is engaged with care and precision, Academic Advisors' (AA) calendars stay full of quality Initial Consultations, and the journey from first contact to booked IC is smooth and well-briefed. You are the first impression of what working with Crimson looks like, and the engine room of the NZ team.

Key Responsibilities

Pipeline & Salesforce Hygiene

• Book Initial Consultations between qualified families and Academic Advisors

• Keep your Salesforce pipeline accurate and current, so every AA walks into an IC fully briefed

• Maintain a real-time record of every interaction, so the team always knows exactly where a family stands

• Provide fortnightly pipeline and performance updates to management

High-Touch Engagement

• Call and qualify inbound leads across our products

• Use guided questions to understand each family's needs and build genuine rapport before they reach an AA

• Follow up with event attendees thoughtfully and on time

• Make families feel looked after from the very first phone call

Events & Brand Building

• Help plan and run local events that build brand awareness in NZ

• Present at school talks, careers expos, and Crimson seminars when needed

• Act as a true extension of the team wherever Crimson shows up in the community

Skills & Experience

• Curious about people

• Intellectually honest

• Strong communicator

• Process orientated

• Self-directed

• Reflective

• Resilient

• Future-focused

Nice to have, not required:

• Customer service, customer success, or client-facing experience

• Familiarity with Salesforce or another CRM

• Some understanding of US/UK university admissions

• Background in education, professional services, or another environment where professionalism matters

How You'll Know You're Crushing It

• Inbound leads are called and qualified promptly, and you're consistently booking quality Initial Consultations

• Your Salesforce is accurate and current, and every AA walks into an IC fully briefed

• Event attendees are followed up thoughtfully and on time

• Families are telling us their first call with Crimson was excellent

• Fortnightly pipeline and performance updates land on time

• Beyond that, you're showing the instincts that make the next step possible

Why Crimson

• Flexible working environment

• $1,000 personal training budget per year

• Psychologist on staff

• Strong internal mobility. 33% of last year's hires came from internal promotions or role changes

• Fireside chats and workshops with high-calibre speakers

• Radical Candour as a feedback culture

• A global business across 28 markets, growing fast

Department

Sales & Marketing

Role

Sales Development Representative

Locations

Auckland

Remote status

Hybrid

Employment type

Full-time