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Director Search Engine Optimization

Cuemath

Cuemath

Gurugram, Haryana, India
Posted on Aug 30, 2024

About Cuemath: Cuemath is a leading edtech platform dedicated to revolutionizing math education. Our mission is to make every student a math wizard through a unique blend of personalized learning and innovative teaching methods. We are seeking a seasoned SEO leader to join our dynamic team and drive our organic growth strategy.

Position Overview: We are looking for a strategic and results-driven Head of SEO at the Director level to lead our search engine optimization efforts. The ideal candidate will have a strong background in SEO, with a proven track record of driving organic growth in the edtech or digital agency space. This is a critical leadership role that requires a deep understanding of SEO strategies, a data-driven mindset, and the ability to manage and mentor a high-performing team.

Key Responsibilities:

  • Develop and Execute SEO Strategy: Lead the development and execution of a comprehensive SEO strategy to drive organic growth, increase visibility, and improve rankings on major search engines
  • Team Leadership: Manage and mentor a team of SEO specialists, providing guidance, training, and support to achieve team goals
  • Content Strategy: Collaborate with content, product, and marketing teams to develop and optimize high-quality, SEO-friendly content that aligns with our brand and business goals
  • Technical SEO: Oversee all aspects of technical SEO, including site architecture, indexing, and on-page optimization. Work closely with the engineering team to ensure the website is SEO-optimized
  • Performance Tracking: Monitor and analyze SEO performance using industry-standard tools and analytics platforms. Provide regular reports and insights to senior management
  • Competitive Analysis: Conduct regular competitive analysis to identify opportunities and gaps, ensuring Cuemath stays ahead in the competitive landscape
  • Cross-Functional Collaboration: Work closely with product, engineering, and marketing teams to integrate SEO best practices into all aspects of our digital strategy
  • Stakeholder Management: Effectively communicate SEO strategies, results, and insights to senior leadership and other stakeholders

.Qualifications:

  • Experience: Minimum of 8 years of experience in SEO, with a significant portion of that time spent in a leadership role. Experience in the edtech sector or with a digital marketing agency is highly preferred
  • Technical Expertise: Strong understanding of technical SEO, including HTML, CSS, JavaScript, and various content management systems (CMS)
  • Analytical Skills: Proficient in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and the ability to analyze data to make informed decisions
  • Leadership Abilities: Proven experience in leading and developing a team of SEO professionals
  • Strategic Thinking: Ability to think strategically about SEO’s role within the broader marketing and business context
  • Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex SEO concepts to non-technical stakeholders
  • Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field. A Master’s degree is a plus

Why Join Cuemath

  • Impact: Play a pivotal role in shaping the future of education by making math learning accessible and enjoyable for students worldwide
  • Growth: Join a rapidly growing company with ample opportunities for personal and professional development
  • Culture: Be part of a collaborative and innovative team that values creativity, initiative, and results