Discovery Education is seeking a strategic, data-driven Enterprise Growth Marketing Manager to drive revenue growth across our enterprise account portfolio, including strategic, statewide, and large district partners. This role owns the development and execution of enterprise-level Account-Based Marketing (ABM) and digital growth strategies that directly contribute to pipeline generation, expansion revenue, cross-sell, and retention. Success in this position will be measured primarily by pipeline contribution and overall revenue impact.

The ideal candidate is a hands-on marketing strategist who not only defines enterprise growth strategy but also drives execution of campaigns, programs, and account initiatives from concept through launch and optimization. This individual serves as a trusted advisor to sales, bringing data-driven insights, strategic clarity, and marketing execution excellence to complex enterprise accounts.

In This Role You Will:
Enterprise Growth Strategy & Execution
• Develop and execute integrated marketing strategies that drive pipeline creation, expansion, and cross-sell within the enterprise segment.
• Translate revenue priorities into focused, measurable marketing plans aligned to account lifecycle and growth opportunities.
• Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts; develop value narratives tied to statewide initiatives.

ABM & Digital Campaign Leadership
• Lead and execute multi-channel ABM and digital marketing programs that engage enterprise K-12 district decision makers.
• Own day-to-day campaign build, launch, and optimization using pipeline and performance insights to maximize revenue impact.
• Provide strategic content direction and messaging frameworks for priority state and district opportunities.

Sales Partnership & Executive Engagement
• Serve as a consultative marketing partner to enterprise sales leaders, aligning on priorities, KPIs, and growth strategy.
• Support executive engagements and strategically aligned events including roundtables and industry briefings.

• Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts.
• Develop messaging frameworks and value narratives tied to statewide initiatives and multi-stakeholder ecosystems.
• Provide strategic content direction for priority state and district opportunities.
Measurement & Impact
• Define and track KPIs tied to pipeline generation, expansion revenue, and retention; build simple dashboards or reports as needed.
• Synthesize results and recommend next actions to leadership; document learnings to improve future programs.

Core Competencies for Success:
• Strategic Mindset — Connects K–12 market trends and account insights to practical marketing choices; anticipates downstream impacts when planning.
• Plans & Aligns — Turns goals into clear, sequenced plans; manages dependencies, timelines, and resources to meet commitments.
• Drives Results — Sets outcome-based targets and follows through; uses data to adjust quickly and deliver measurable impact.
• Collaborates — Builds strong partnerships with Sales and cross-functional teams; communicates trade-offs and resolves issues constructively.
• Communicates Effectively — Tailors messages for state and district stakeholders; crafts clear value narratives and concise leadership updates.

Credentials and Experience:
• 5+ years of B2B marketing experience with success in ABM and digital roles, demonstrating measurable pipeline and revenue impact.
• Hands-on expertise with marketing automation and CRM (e.g., Marketo or equivalent and Salesforce), ABM platform (e.g., 6sense), and sales enablement tools (e.g., Seismic).
• Strong analytical and strategic thinking skills with the ability to translate performance data into clear, actionable recommendations.
• Proven experience partnering with senior sales leaders to shape account strategy and influence growth outcomes.
• Comfort supporting executive-facing engagements and strategically aligned events.
• EdTech or education-sector experience; familiarity with state funding cycles, procurement processes, and policy landscapes.
• Experience operating in a fast-paced, matrixed environment with concurrent priorities.
• Strong storytelling skills; ability to tailor messaging and value propositions for priority accounts.
• Legal authorization to work in the United States.

This role is designed to be hybrid in Charlotte, NC.

The hiring range for this position is between $87,850 - $97,600 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for an Annual Bonus.