Demand Generation Specialist
Docebo
Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
Posted on Thursday, August 29, 2024
We are seeking an experienced Demand Generation Specialist to join our team. In this high impact role you will be responsible for developing and executing strategic programs to grow priority industries (financial services, government, manufacturing) and ensuring alignment between marketing and sales. This is a highly collaborative role, working with designers, paid media managers, business development representatives, events marketing, revenue operations and more.
You’re a strategist at heart who loves to roll up their sleeves and get things done. You have a solid understanding of different b2b growth channels (SEO, paid media, outbound, ABM, events) and how to effectively measure said channels.
This role reports into the Demand Generation Manager.
Responsibilities:
- Manage multi-channel marketing campaigns for target industries, including content marketing, paid channels, ABM, events, and webinars.
- Be accountable for revenue: report on ARR and pipeline, not leads.
- Collaborate with the sales team to understand segment pain points and develop marketing campaigns that effectively address these challenges.
- Collaborate with the product team to align marketing messaging with product features and benefits for segments.
- Leverage marketing automation tools and collaborate with the broader team on lead nurture.
- Optimize unit economics for strategic segments.
Qualifications:
- You have experience in enterprise growth marketing or a similar role, preferably in a B2B tech company. (1+ years in B2B, 3+ years in marketing).
- You’re up to speed on modern demand generation and new tools.
- You have a strong understanding of enterprise sales cycles, buyer journeys, and account-based marketing strategies.
- Experience running multi-channel campaigns, from concept to delivery.
- Top notch analytical skills with the ability to interpret data, identify trends, and make data-driven marketing decisions.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (HubSpot, SFDC, Google Analytics, Tableau).
- Strong project management skills with the ability to manage multiple initiatives and meet deadlines.
- You know it’s a team effort, so you have a collaborative mindset with the ability to work effectively in cross-functional teams.
- You are an innovative thinker who consistently brings forward new growth ideas, along with a clear framework for measuring success.
Benefits & Perks 😍
-Generous Vacation Policy, plus 2 extra floating holidays to use for religious or cultural events that matter to you
-Employee Share Purchase Plan
-Career progression/internal mobility opportunities
-Four employee resource groups to get involved with (the Docebo Women's Alliance, PRIDE, BIDOC, and Green Ambassadors)
-WeWork partnership and “Work from Anywhere” program
Hybrid Office Model 🏢
We believe when people are together, they develop deeper relationships and accelerate innovation. Because of this, all Docebo employees worldwide are “hybrid.” We encourage in-person collaboration while supporting work-from-home when employees need dedicated focus time, allowing Docebians to do their best every day. Each team leader is able to decide how often their teams come into the office, considering the needs of the team and the employee’s needs. Our Talent Acquisition team will let you know about the role you are applying for and the hybrid details during the first interview.
About Docebo 💙
Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.
Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do - Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact. If this sounds like you, now is your time to join one of the fastest-growing learning technology companies on the market. Apply today!
Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.
Any individuals requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to recruiting_accommodations
(at) docebo.com. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.