Ed Tech companies you'll love to work for


Senior Strategic Leader, Adult Learner Recruitment

EAB - Education business

EAB - Education business

Posted on Thursday, July 11, 2024

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Senior Strategic Leader, Adult Learner Recruitment

The Senior Strategic Leader works in partnership with partners and with internal teams to shape direct marketing strategies for Adult Learner Recruitment (ALR) partners’ recruitment initiatives. This hire will serve as the decision maker for their project team. The Senior Strategic Leader is responsible for delivering strategies and programs that achieve partner goals, partner renewals, and upsell and cross-sell targets appropriate to partners’ goals, resources, and timelines. As the central partner contact, the position monitors and maintains the partner relationship. The Senior Strategic Leader, as the center of the team for the entire group of partners assigned to the team, is critical to ensuring the achievement of business objectives and the long-term growth and success of the company as a whole.

This role may be based in Richmond, VA; Washington, D.C.; or remotely within the continental United States.

Position Responsibilities:

  • Develop an understanding of partner goals and keep abreast of changes in each partner’s situation. Communicate these goals and changes to the project team. Lead the team that translates institutional goals and brand identity into achievable direct response programs, working within EAB enrollment services’ array of offerings.
  • Lead and/or support testing and refinement of critical strategic and creative elements within the partner’s program(s).
  • Work with senior management to define appropriate, cost-effective cross-sell and upsell targets within partner book.
  • Lead partners to understanding of cross-sell and upsell options and actively champion those likely to improve the partner situation.
  • Support corporate process improvements, including escalated project timelines, etc.
  • Serve as a professional example in behavior and attitude to project teams and support team members in professional growth.
  • Collaborate with internal departments to seek new information and define new solutions that will improve partner success.
  • Seek opportunities for cross-disciplinary learning relative to team or partner success.
  • Lead discussions and develop innovative plans to overcome obstacles for project teams and partner.
  • Work collaboratively with others within the partner services division to identify and share new solutions that lead partners to positive outcomes.
  • Lead meetings and conference calls with partners and project teams and involve project teams in partner meetings.
  • Initiate project start-up and problem-solving meetings, ensuring team understanding and enthusiasm to successfully execute partner programs.
  • Oversee strategic direction on creative content.
  • In partnership with partner-facing team, review all creative materials from both a direct response and partner-appropriate standpoint.
  • Provide strategic direction for all lists and targeting, working with analysis and strategic planning groups.
  • Conduct annual project reporting and planning for partners.
  • Develop and discuss proposals and written presentations with partners.
  • Document partner and team feedback as it occurs and provide written positive feedback to team members as appropriate, working to consistently resolve team issues in a positive way.
  • Mentor account managers assigned within team to help position them – if applicable – for the next career opportunity (ideally, advancing within partner services and success).

Basic Qualifications

  • Bachelor’s degree
  • 5-7+ years’ experience in consultative, strategic, leadership positions managing accounts and relationships with key decision makers
  • Previous experience in the adult education market, in higher education enrollment strategy, or relevant marketing and partner management experience
  • Experience leading, coaching, and mentoring high-performing teams
  • Experience aligning strategic insights and solutions to partner goals
  • Ability to present to partners and colleagues EAB's commitment to forward-leaning, innovative strategies that successfully achieve their desired outcomes
  • Proven relationship building and collaboration/teamwork orientation and ability to influence for win-win outcomes
  • Ability to approach situations in an entrepreneurial way and find opportunity for improvement/change
  • Ability to work independently and in a team environment and to plan, organize, set, and achieve priorities
  • Passion for both partner success and tackling new and emerging opportunities
  • Proficient with PC, Internet, and Microsoft Office products
  • Willingness to travel up to 40 - 50%
  • Valid driver's license

Ideal Qualifications

  • Graduate degree
  • Higher education experience in graduate or online program development, and/or higher ed admissions in the adult market
  • EAB institutional knowledge and experience
  • Direct response marketing experience
  • Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.


The anticipated starting salary (base) range for this role is $85,000 - $106,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.


Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

  • Medical, dental, and vision insurance plans; dependents and domestic partners eligible
  • 20+ days of PTO annually, in addition to paid firm and floating holidays
  • Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
  • 401(k) retirement savings plan with annual discretionary company matching contribution
  • Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
  • Employee assistance program with counseling services and resources available to all employees and immediate family
  • Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
  • Gender affirming care coverage
  • Fertility treatment coverage and adoption or surrogacy assistance
  • Paid parental leave with phase back to work program for birthing and non-birthing parents
  • Access to milk shipping service to support nursing employees during business travel
  • Discounted pet health insurance coverage for dog and cat family members
  • Company-provided life, AD&D, and disability insurance
  • Financial wellness resources and membership in a robust employee discount program
  • Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
  • Benefits kick in day one, see the full details here

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.