Junior Integrated Marketing Coordinator
EF Education First
Marketing & Communications
Toronto, ON, Canada
Posted on Tuesday, March 5, 2024
Integrated Marketing Coordinator
EF Educational Tours, Canada
Full Time
Start Date: March 2024
Toronto, ON – Hybrid Position – in office 3 days a week
EF Educational Tours helps teachers change their students’ lives through educational travel. And frankly, EF does student travel better than anyone else. EF itineraries are more than just places to go and things to see. Experiential learning has been at the heart of our programs since the company started, which allows us to spark connections and inspire curiosity, confidence, and self-awareness in teachers and students from across Canada. Our mission is to open the world through education – by helping people see new places, experience new cultures, and learn new things about the world and about themselves.
Today, EF Educational Tours Canada is seeking a passionate, creative and entrepreneurial marketing specialist to help grow our business, retain customers and build strong internal relationships.
Today, EF Educational Tours Canada is seeking a passionate, creative and entrepreneurial marketing specialist to help grow our business, retain customers and build strong internal relationships.
The role:
As part of the Marketing and Creative Team, you will be responsible for building and executing integrated marketing & communications plans spanning online & offline activities. You will aid in creating a consistent customer experience throughout our marketing touchpoints and work with our in-house creative team to bring these touchpoints to life. Your marketing work will span all aspects of our customer life cycle, from brand activations to customer loyalty and even product launches.
People who thrive in this role will be excited to take on new challenges in a fast-paced environment and look forward to coming into the office three days a week to collaborate as a team. They will be creative, detail oriented and ready to roll up their sleeves to get work done.
More specifically you will:
- Work with the Director of Marketing to understand our marketing and business KPIs and help run campaigns based on achieving these goals.
- Work closely with our internal partners around the business (Market Development, Sales, Loyalty and Customer Support) to understand their marketing and business needs
- Lead the execution of multi-channel marketing campaigns and activities, from emails to website updates to direct mail and brand activation at events, this role will touch it all
- Write creative briefs and kick them off with the creative team
- Work with our email, marketing and automations, and web teams to ensure all projects are launched on time and to the right people
- Work closely with the integrated producer to schedule projects, kick offs and due dates
- Measure and report on all campaigns and projects
About You:
- 3+ years of marketing or advertising experience
- Demonstrated expertise working on integrated marketing campaigns
- Ability to see the big picture with an innovative and entrepreneurial approach, while also getting in the weeds with a strong attention to detail
- You love to test and learn. You enjoy looking at performance data and leverage those insights to continuously improve campaigns
- Critical thinker with strong problem solving and time management skills
- Ability to work under pressure and meet strict deadlines
- Creative mind with superb written and verbal communication skills
Who we are :
We’re not your typical in-house agency. We’re an integrated team of writers and designers, marketing managers, digital marketers, and more.
But our skills go way beyond our job descriptions. Among our crew are plant whisperers, cookie bakers, magazine makers and story tellers. One thing we all have in common though is our dedication to making great work and having fun doing it.
Why You’ll Love Working Here:
Work in our light-filled office where you’ll enjoy comprehensive professional development, frequent social programming, office-wide sports leagues, and employee-run social groups (including our “EFinity” groups: Black@EF, LGBTQ+@EF, Indigenous@EF, API@EF, and Parents@EF). And did we mention the free coffee, beer, and snacks?! You can also expect:
- Paid international travel. The more you develop, the more passport stamps you’ll collect
- Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
- Three weeks paid vacation your first year (four weeks starting in year two) and nine paid holidays
- 20% company match on your RRSP (25% after 5-years)
- Excellent health, dental, and vision coverage, along with life and disability insurance
- Wellness benefits including $500 yearly fitness reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Discounts at local venues and businesses
- Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of remote work per week.
Why You’ll Love Working Here:
Work in our light-filled, conveniently located downtown office where you’ll be part of a fun, fast-paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work in 2023? Plus, enjoy free coffee, beer, and snacks! You can also expect:
- The opportunity to travel with our customers for FREE at least once a year! Experience the product first-hand by embarking on one of our unique travel itineraries alongside one of our student tour groups
- Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts
- Participate in social networking opportunities by joining one of our many employee-run social groups, like book club or movie club, or any of our “EFinity” groups, like Black@EF, LGBTQ+@EF, Indigenous@EF, API@EF, and Parents@EF
- Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
- Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years!)
- Excellent health, dental, and vision coverage, along with life and disability insurance
- Wellness benefits, including an annual $500 healthy lifestyle reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Discounts at local venues and businesses
- Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of remote work per week.
About EF Education First & Educational Tours
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs turn dreams into international opportunities.
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs turn dreams into international opportunities.
EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more about EF at https://ef.com. Or read more about our Educational Tours product at https://www.eftours.ca/