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Digital Communications Specialist

EF Education First

EF Education First

Marketing & Communications
Boston, MA, USA · United States
Posted on Sunday, June 9, 2024

Some companies are in the Business of Technology.
Others are in the Business of Finance…Or Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
One that’s a little less tangible, and a lot more important.
Because our business, what we make, makes everything else possible.
We’re in the Business of Understanding.
Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. And yes, we have technology, we have finance, we even have sports with our own professional cycling team EF Education - EasyPost. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.

The Marketing and Creative Department for EF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, is seeking a driven and detail-oriented Digital Communications Specialist to join our growing Digital Communications team. In this role, you’ll be responsible for working collaboratively to plan, build, and manage email audiences and deployments within the customer journey, with the opportunity to expand into other digital areas as well.
What you'll do:
  • Work with marketing campaign managers, creative producers, copywriters and designers in creating email content for our group leaders, students and parents
  • Partner with the data automations team to define email list segmentation
  • Provide email best practices and continuously propose test strategies for new campaigns
  • Create and maintain automated email journeys to nurture and engage our customers, refining customer segmentation strategies to ensure high-level performance
  • Update the code of responsive HTML, CSS email templates
  • Update tracking codes in emails and report out on campaign performance
  • Monitor email trends and technology, and work to enhance our email marketing success
Who you are:
  • 1-2+ years experience working with enterprise Campaign Management Tools such as Salesforce Marketing Cloud, Adobe Campaign, or Marketo
  • Basic knowledge of HTML and CSS, and SQL and/or Snowflake
  • Experience creating and managing email campaigns that utilize customer data to create personalized customer journeys
  • Strong project management, attention-to-detail, and organizational skills
  • Highly adaptable and able to juggle multiple projects at once while consistently meeting deadlines
  • Experience operating in a test-and-learn culture, driving constant iterative improvements to the customer experience
  • Bonus points for…
  • Being driven and inspired by EF’s mission: opening the world through education
  • Having an enthusiastic attitude and willingness to jump in and “get your hands dirty”
  • Being naturally curious and loving a good challenge
  • Having the ability to confidently make decisions and generate ideas
  • Being willing to ask for help and welcome feedback
Preferred Requirements:
  • Hands-on experience with large-scale Marketing Automation Platforms
  • Experience working across multiple channels: email a must, SMS and/or live chat a plus
  • A deep understanding of the email marketing industry, including deliverability, tracking, reporting, and best practices

Who we are:

The overall ET/EA Marketing and Creative team is made up of 50+ staff: writers, designers, video editors, producers, photographers, web content developers, email coders, audience builders, lead-generators, and more. We make anything the business needs and create whatever we can dream up, all in-house. Customer-first and collaboration-forward, the Digital Communications team leverages our deep understanding of the customer and the business to drive the strategies and solutions that get more students and teachers traveling.

Why you'll love working here:

Work in our beautiful Cambridge, MA where you’ll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups and clubs.
You can expect:
  • Paid international and domestic travel at least once a year (more as you grow with us)
  • Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
  • Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
  • Four weeks paid vacation your first year and ten paid holidays
  • 25% company match on your 401(k) contribution
  • Excellent medical, dental, and vision coverage, along with life and disability insurance
  • Wellness benefits and a yearly fitness reimbursement
  • EF program discounts including travel, language schools, childcare, and more
  • Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
  • Discounts at local venues and businesses
Yes, we’re a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. We’re always on the lookout for people with drive, creativity, empathy and what we like to call ‘fingerspitzengefuhl’ (German for ‘keeping ones finger on the pulse’), to help us continue our journey; to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways.