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Paid Social Manager

EF Education First

EF Education First

London, UK · United Kingdom
Posted on Saturday, July 6, 2024
EF English Live is the world’s largest online English language learning business. We deliver English language learning across several digital channels, including self-study materials and live, teacher-led lessons, anytime, anywhere – at any ability level. We are on an exciting journey to launch new products and continue to revolutionize how languages are learned. We have a presence from LATAM to Japan and over 500 people working in various locations globally.
The team in London is a young, dynamic and international group of about 50 people. We are part of EF, the world’s largest private education business providing life-changing education for global citizens.
We’re looking for a Paid Social Senior Manager, who will be responsible for delivering both the strategy and the execution of our Paid Social performance marketing team.
We offer sponsorship for skilled workers!
What you will be doing:
  • Lead our global Paid Social team
  • Develop our global Paid Social strategy
  • Plan and execute global campaigns with $X million marketing spend
  • Oversee budgets, bidding, targeting, and rigorous testing to maximize lead and sales volume as well as ROI
  • Lead and build a team of talented marketers, who are as passionate as you
  • Work closely with other growth teams, our creative teams, tech, and our sales managers
  • Keep up to date with latest trends and share them with the wider team
Minimum requirements:
  • You love to take on responsibility, derive a strategy, and you are not afraid to make mistakes and learn from them.
  • You know how to lead a team and how to present in front of senior stakeholders.
  • An expert when it comes to lead generation via Paid Social media and you understand how to optimize towards lead form submission and (offline) sales conversion. You know what tracking, data, and creative requirements are necessary to drive sales volume on a global scale.
  • +5 years of proven experience in planning, executing, and optimizing paid advertising campaigns on social media platforms such as Facebook and Instagram (Meta's Business Manager), Tiktok ads Twitter Ads, LinkedIn Ads, etc.
  • In-depth knowledge of social media advertising platforms and their setup, audience targeting, conversion tracking, and data analysis.
  • Ability to stay updated on social media trends and adapt strategies accordingly.
  • Capacity to collaborate with various teams.
  • You can define what creatives we will need to produce engaging and effective advertising content for social media.
  • Ability to maintain a consistent brand voice and convey key messages across social media campaigns.
Preferred requirements:
  • You have worked with Smartly, GA4, and Salesforce before.
  • You speak two or more languages.
Why work at EF?
We are international. With a global network of offices and schools, EF is able to offer an international career in any part of the world.
We are entrepreneurial. EF has grown into the largest international education company by hiring people who are street smart and “can get things done”. Our entrepreneurial spirit is at the core of what makes working at EF a ton of fun.
We embrace change. Be prepared to join a flexible organization where no day is the same. We believe change is key to business success, personal development, and career progression.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.