• Lead Generation: Develop and implement a comprehensive digital growth strategy to generate high-quality leads, ensuring alignment with local market needs and revenue goals.
• Marketing Support: This position acts as the central point of contact for local marketing teams, providing strategic guidance, tools, and support for both digital and traditional marketing initiatives.
• Data-Driven Optimization: Analyze campaign performance and provide data-driven insights to refine lead generation and conversion strategies for local teams, ensuring improved ROI.
• Multichannel Strategy Development: Collaborate with local teams to design, implement, and optimize multichannel campaigns across paid search, social media, SEO, email marketing, events, and offline channels such as direct mail or print.
• Content and Creative Alignment: Ensure all marketing assets are aligned with brand standards while tailoring messaging and content to the specific needs of each local market.
• Budget Management: Manage and allocate budgets for digital growth activities, ensuring cost-effective strategies that maximize lead generation and conversion rates.
• Technology & Tools: Utilize marketing automation tools, CRM platforms, and analytics tools to track and report on performance, ensuring smooth integration across local and central marketing efforts.
• Cross-functional Collaboration: Work closely with sales teams, product teams, and other departments to ensure a cohesive approach to growth and revenue generation.

• Experience: 3-5 years of experience in digital marketing, growth marketing, or a similar role with a proven track record of driving lead generation and revenue growth.
• Expertise: Deep understanding of lead generation techniques, online advertising, SEO/SEM, email marketing, content marketing, and offline marketing channels.
• Analytics: Proficient in analytics platforms (e.g., Google Analytics) and experience with A/B testing and performance tracking tools to drive campaign optimization.
• Communication: Strong interpersonal and communication skills to coordinate between central and local teams, with the ability to influence stakeholders at all levels.
• Problem-Solving: Excellent problem-solving skills and the ability to think strategically and analytically to troubleshoot issues and improve campaign outcomes.
• Project Management: Ability to manage multiple campaigns and projects simultaneously, focusing on deadlines and achieving measurable results.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Certifications: Google Ads, HubSpot, or other relevant certifications.
• Experience with Global Teams: Prior experience supporting decentralized teams across different regions or markets is a plus.

Why you will love EF Zurich!

• Opportunities to visit our language campuses globally
• Tuition fee reimbursement for continued education
• Discounts on EF programs globally
• Personal Development Training Support, including Gallup Strength Finder training
• Team lunches, events and office Holiday Parties
• Free use of EF Hello: a premium Language Learning App
• And much more!

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.