Associate Director, Marketing
EF Education First
Marketing & Communications
Boston, MA, USA · United States
Posted on Oct 24, 2024
Associate Director, Marketing
EF Ultimate Break (a tour operator brand within EF World Journeys)
Cambridge, MA, United States
Cambridge, MA, United States
At EF Ultimate Break, we give anyone 18-35 an opportunity to transition from tourist to traveler. We do more than help people get a stamp in their passport, our guided tours encourage them to step outside their comfort zone, create forever friendships, immerse themselves in unfamiliar places, expand their mind through new cultures and come home with a changed perspective of the world. WARNING: working at Ultimate Break, may inspire your own desire to see the world, good news is- we’ll help with that.
About the role:
Reporting to the Vice President of Marketing for EF Ultimate Break, the Associate Director, Marketing is a key operational leader who will collaborate with leadership and channel owners to develop and guide the execution of marketing strategies and campaigns that drive business growth and brand consideration. She/He/They will take a hands-on, proactive approach to support the planning, execution and coordination of innovative marketing initiatives that engage target audiences and optimize customer acquisition, conversion and retention. The successful candidate is a dynamic, creative, results-oriented multi-channel marketing leader with a track-record of project managing successful campaigns that align with business goals and resonate with customers.
You will…
- Develop and execute promotional calendar and messaging in partnership with Ecommerce and Finance teams
- Lead email editorial content planning in collaboration with CRM team, pairing content with cohorts and behaviors
- Work with channel owners (Media, CRM, Social, PR, Content, Influencer Marketing) to develop multi-channel marketing and promotional plans that drive qualified website traffic
- Own marketing programs (and cross-World Journeys collaborations) including but not limited to; repeat, referral, groups and affiliate
- Monitor key performance metrics (KPIs) of our owned and earned channels (in partnership with channel leads) and their impact on our travelers’ journeys, inclusive of reporting on campaign level initiatives and using real-time data to affect improved performance for in-flight campaigns
- Ensure marketing initiatives are delivered on time and within budget
- Develop and test theories for how to increase online and offline conversion rate leveraging content and creative
- Conduct competitive research and monitors competitor activity to identify new opportunities for growth or threats to the business
- Effectively communicate with channel owners and brand leadership across EF Ultimate Break and EF World Journeys about marketing campaigns, programs and goals to ensure broad understanding and buy in
- Oversee multiple projects at a time, with strong multitasking and prioritization skills to support project inter-dependencies
You have…
- Bachelor’s or master’s degree in marketing or a related field
- At least 10+ years’ hands-on experience in direct B2C or B2B marketing
- In-depth knowledge of performance marketing channels including email, online media, SEO, affiliate marketing and social media
- Growth mindset to embrace KPIs, OKRs and everything in between
- Prior experience with web content management systems (CMS) and personalization technology
- Strong analytical skills with proven ability to interpret data and draw conclusions; proficiency in Excel, Google Analytics and Tableau preferred
- Proven ability to simplify the complex, successfully articulating and addressing business issues and opportunities to management and cross-functional stakeholders
- Superior organization skills and attention to detail with a track record of being hands on in execution of strategy
- The power to execute independently while successfully influencing others across the organization
- Successful cross-departmental collaboration experience/skills and solid communication and interpersonal skills
- Ability to manage multiple initiatives and assess priorities based on impact
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In addition, you can expect:
- Paid International Business Travel opportunities
- Eligibility for our Workplace Flexibility Program: This role is based in our beautiful Boston office, with up to two days working from home per week with our pilot hybrid work model
- Commitment to professional growth: robust monthly calendar of trainings and workshops
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- 25% company match on your 401(k) contributions
- Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits including onsite classes and a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee-run “EFinity” groups
- Robust Employee Assistance Program
- Tuition reimbursement
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
- Discounts at local venues and businesses
About EF Education First
Some companies are in the Business of Technology.
Others are in the Business of Finance…Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
One that’s a little less tangible, and a lot more important.
We’re in the Business of Understanding.
Others are in the Business of Finance…Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
One that’s a little less tangible, and a lot more important.
We’re in the Business of Understanding.
For over 60 years we’ve been the leader in international educational programs and culturally rich travel experiences with the power to change how people think, feel and act. The programs we deliver open the world to students and travelers in ways that challenge biases, overcome barriers, and pave the way for a more understanding world. You’ll find us working across more than 50 countries, with offices in some of the world’s greatest cities - each one filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.