Digital Communications Specialist, Salesforce Marketing Cloud
EF Education First
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Panama · Panama City Beach, FL, USA
USD 10-10 / hour
Posted on Jun 18, 2025
EF Educational Tours Marketing’s digital communications team is a multi-disciplinary team of email developers, lead development coordinators, and automation specialists supporting cross-channel marketing execution for EF Educational Tours brands.
We are looking to hire someone in a 3-month contract position as a Digital Communications Specialist where your responsibilities will include working with a global, cross-functional team (marketing, sales, product, creative) to understand EF’s customer segments, and leverage knowledge of automation best practices to create, execute, and track highly targeted multi-channel digital marketing, email marketing, and direct mail lead generation campaigns, and nurture series. This role is ideal for someone with one to two years of analyst experience with knowledge of SQL, HTML, CSS, and Salesforce Marketing Cloud.
What you will do in this role:
- Gain detailed knowledge of sales and marketing customer lifecycle, and CRM data
- Develop and maintain automated journeys based on customer’s sales lifecycle
- Develop and maintain pre-tour and post-tour customer nurture journeys
- Develop and maintain integrations among internal and external marketing systems (automation, analytics, digital channels)
- Code HTML and CSS emails from an existing template
- Identify opportunities to optimize existing campaigns as well develop reusable workflows templates, segments, and data filters
Qualifications/Requirements:
- Working knowledge of SQL, HTML, and CSS is a must
- 1-2 years' experience with Salesforce Marketing Cloud as an email marketing tool
- Comfortable working in a fast high campaign volume work environment
- Excellent analytical and problem-solving skills
- Superior interpersonal, written and verbal skills a must
- Entrepreneurial mindset as well ability to work independently or as part of a team is essential.
Desired Characteristics:
- Solid business acumen to understand marketing and sales objectives
- Self-directed with positive attitude to continuously improve the automation processes.
- Desire to learn new technical skills.
- Proficiency in English with experience working in an English-speaking environment
Additional Details:
- Work Schedule: 40-hours per week
- Work Location: Onsite at the EF office in Costa del Este
- End Date: September 30, 2025
- Pay: $10.00 USD per hour