Business Development Specialist
EF Education First
Sales & Business Development
São Paulo, SP, Brazil · Brazil
Posted on Mar 31, 2026
Does this sound like you?
You are driven to succeed and always go the extra mile. You thrive on teamwork and are passionate about achieving great results, but you don’t forget to have a good time along the way. You are outgoing, positive, and bring energy to everything you do. You believe that nothing is impossible and are excited to meet people from all over the world.
If yes, you may be a great addition to our team! Cultural Care Au Pair is seeking a Business Development Specialist based in our São Paulo office to grow the Brazilian market and help us achieve our goal of being the largest and most trusted au pair program in the world.
About the Role
If yes, you may be a great addition to our team! Cultural Care Au Pair is seeking a Business Development Specialist based in our São Paulo office to grow the Brazilian market and help us achieve our goal of being the largest and most trusted au pair program in the world.
About the Role
As a Business Development Specialist, you will drive lead generation and business growth through direct, face-to-face marketing and events. This is a hands-on, target-driven role focused on building partnerships, engaging prospects, and converting interest into results.
You’ll spend a lot of time out in the market at events, activations, and meetings, turning conversations into high-quality leads and new participants for our program.
Who you are
You:
- Love being on the ground at events, fairs, presentations, and activations
- Are confident starting conversations and turning interest into concrete next steps, building brand awareness, and driving leads to grow our business
- Are a results-driven marketer, energized by meeting and exceeding ambitious targets, and enjoy seeing your impact in the numbers
- Bring creative, actionable ideas from previous direct marketing roles
- Are organized and proactive, able to manage multiple activities and follow-ups at once
- Enjoy working with others and collaborating across teams to get results
What you bring
Required skills & experience:
- 2+ years of experience in direct/offline marketing
- Proven success in lead generation through face-to-face marketing, events, or direct response campaigns
- Experience in event planning and execution
- Bachelor’s degree in business, marketing, or a related field
- Fluency in Portuguese and English (written and spoken)
- A track record of meeting or exceeding lead or sales targets
- Ability to turn creative ideas into measurable outcomes
- Strong organizational skills and a bias for execution
Please note: Due to the nature of this role, we are specifically seeking candidates with proven direct/offline marketing experience. Applications from recent graduates or those without hands-on direct marketing experience will not be considered.
Nice to have:
Nice to have:
• International exposure is a plus (study, work, or living abroad)
What you’ll do:
- Identify and develop new partnerships and lead sources
- Generate leads through in-person outreach, events, and cold calling
- Meet prospects face-to-face, virtually, and by phone
- Plan and execute high-impact marketing activities (events, fairs, presentations, activations)
- Own and deliver against a structured lead generation and activity plan
- Think strategically: identify growth opportunities and drive business impact
- Collaborate cross-functionally to execute daily, weekly, and quarterly plans
What we offer:
- An international and dynamic environment with a start-up vibe
- Base salary + quarterly bonus potential
- Regular training sessions, team events, kick-offs, and get-togethers
- The opportunity to expand your international network through our monthly professional development opportunities with colleagues from around the world.
- Opportunities to travel internationally, e.g., staff exchanges to our US or European markets for your professional development
- Discounts on EF programs
- And many more...
Who we are:
At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.
Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF, we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
Cultural Care is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience, and everything else that makes you unique. For more information about our career opportunities, visit www.careers.ef.com.
Please submit your application, including your CV and cover letter in English.
Please submit your application, including your CV and cover letter in English.
Cultural Care Equal Opportunity Employment Statement:
Cultural Care is proud to be an equal opportunity employer and is committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will be considered for employment regardless of age, ancestry, color, gender identity, gender expression, marital status, national origin, physical or mental disability, race, religion, sex (including pregnancy), sexual orientation, parental status, Veteran status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. Discrimination or harassment based upon any of these factors is wholly inconsistent with everything we believe in and will not be tolerated. Furthermore, such discrimination or harassment may violate the laws and regulations in the locations in which we operate.
Cultural Care is proud to be an equal opportunity employer and is committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will be considered for employment regardless of age, ancestry, color, gender identity, gender expression, marital status, national origin, physical or mental disability, race, religion, sex (including pregnancy), sexual orientation, parental status, Veteran status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. Discrimination or harassment based upon any of these factors is wholly inconsistent with everything we believe in and will not be tolerated. Furthermore, such discrimination or harassment may violate the laws and regulations in the locations in which we operate.
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