Role Description:

The content marketing manager plays a crucial role at ELB Learning in driving brand awareness, customer engagement, and lead generation through the strategic use of high-quality and relevant content. Working closely with various cross-functional teams, the content marketing manager creates compelling content that educates, engages, and establishes ELB Learning as a leader in the industry. As a content marketing manager, you are responsible for developing and executing a content strategy that aligns with the company's overall marketing goals and objectives. Your role involves creating, improving, and maintaining content to achieve business targets and enhance brand awareness. This position oversees all content marketing initiatives to ensure customer engagement, brand consistency, and a positive customer experience.

Role Responsibilities:

• Develop and execute a comprehensive content strategy that aligns with the company's marketing and business objectives.
• Manage content calendar, including customer-facing blog, all social media accounts, and email communications.
• Produce high-quality, engaging, and relevant content for various channels, including but not limited to blogs, websites, sell sheets, eBooks, whitepapers, case studies, award submissions, social media, and email campaigns.
• Collaborate with cross-functional teams, including marketing, design, product, and sales, to ensure consistent content brand messaging that aligns with overall marketing strategies, sales goals, and timelines.
• Coordinate with internal and external webinar presenters and host live webinars, conferences, and internal lunch and learn events.
• Manage external vendors and contractors to generate press opportunities and articles.
• Trade show support as needed.
• Stay updated on industry trends and best practices in content marketing, incorporating innovative and effective strategies to maintain a competitive edge.
• Monitor and analyze content performance metrics, providing regular reports and recommendations for improvement based on key performance indicators (KPIs).

Supervisory Responsibilities:

• This position supervises the Content Marketing Specialist

Education and Experience:

• Bachelor’s degree in Communications, Marketing, Advertising, related field, or life experience equivalent.
• HubSpot and Asana experience required.
• 4+ years of experience in L&D or the software industry is a plus.
• 3+ years of experience in content marketing or a related role.

Skills/Abilities:

• Exceptional writing and proofreading skills.
• Basic video editing experience is a plus.
• Self-motivated, detail-oriented, and the ability to work independently.
• Familiarity with SEO principles and strategies to optimize content for search engine visibility.
• Excellent communication and collaboration skills.
• Excellent project management, organizational, and time management skills with the ability to multitask in a fast-paced environment.
• Familiarity with content management systems (CMS) and content marketing tools and platforms, such as Google Analytics, SEMrush, HubSpot, and various social media management tools.
• Creative thinking and the ability to generate innovative ideas for content marketing initiatives.
• Strong understanding of content marketing principles, including content creation, distribution, and optimization techniques.
• Analytical mindset with the ability to interpret data and make informed decisions to enhance content performance.

Supervisor Requirements:

• Oversee a part-time Marketing Specialist

Physical Requirements:

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.
• Specific vision abilities required by this job include close vision requirements due to computer work.
• Able to perform extensive standing, walking, climbing, and lifting. May work in dirty, dusty, or uncomfortable surroundings.
• Able to lift containers weighing up to 40 pounds at trade shows.

Note: The responsibilities and qualifications outlined above are a general overview and may vary depending on the specific needs and requirements of the company.