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Director, Regional Marketing [APAC and EMEA] - Fixed Term (MUST RESIDE IN UK) (UK REMOTE)



Marketing & Communications
Port Sunlight, Birkenhead, Wirral CH62 4UE, UK · Birmingham, UK · England, UK · London, UK
Posted on Sunday, July 7, 2024

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

The Director of Regional Marketing is responsible for leading and executing comprehensive regional marketing strategies to drive brand awareness, demand generation, and revenue growth. This senior role involves overseeing a regional team of marketers, collaborating with the wider global marketing team, sales and product teams, managing budgets, and leveraging data-driven insights to optimize marketing performance and customer engagement.


Regional Strategy and Planning:
  • Develop and implement comprehensive regional marketing strategies that positions the company as a thought leader and innovator in the education technology sector and business growth goals.
  • Define and oversee the execution of region-specific marketing plans that drive demand generation and support revenue targets that are informed by strategic market insights and data.

Campaign Development and Activation:
  • Lead the creation and execution of integrated marketing campaigns tailored to the regional market, leveraging global themes and toolkits.
  • Ensure regional content and messaging are adapted to resonate with the local audience, utilizing a multi-channel approach including digital marketing, events, email campaigns, and social media.
  • Collaborate and help inform the digital demand generation team on regional insights to refine digital marketing efforts, including SEO, SEM, social media, email marketing and content marketing to drive lead generation and customer engagement.
  • Monitor and optimize regional campaign performance to maximize reach and engagement.

Sales and Marketing Alignment:
  • Collaborate closely with regional sales leadership to ensure marketing initiatives support lead generation and pipeline development.
  • Provide sales teams with necessary tools, content, and training to effectively engage prospects and customers.
  • Coordinate with global marketing teams to leverage predefined programs, campaigns, toolkits and templates, adapting and localizing them as needed for the regional market.
  • Act as a brand guardian to maintain consistent application of brand guidelines across all marketing materials, ensuring cohesive brand positioning within the regional market.

Budget Management:
  • Develop, oversee, and optimize the regional marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Monitor and report on marketing expenditures, ensuring alignment with budgetary targets and providing detailed updates to stakeholders.

Data Analysis and Reporting:
  • Establish and track advanced key performance indicators (KPIs) to measure the effectiveness of territory and regional marketing campaigns.
  • Lead the preparation and presentation of comprehensive reports on campaign performance, market trends, and ROI to senior leadership and other key stakeholders.
  • Utilize data-driven insights to continuously optimize marketing strategies and initiatives.

Customer Advocacy and Thought Leadership:
  • Design and manage regional and territory customer advocacy programs, leveraging customer success stories and testimonials to build brand loyalty.
  • Promote the company’s thought leadership through strategic content marketing, public speaking opportunities, and participation in industry events.

Market and Competitive Analysis:
  • Develop a framework for regional marketing teams to gather and analyze insights on industry trends, the competitive landscape, and emerging technologies, identifying new growth and differentiation opportunities.
  • Utilize competitive analysis to assess regional market positioning and refine marketing strategies accordingly.

Innovation and Best Practices:
  • Drive continuous innovation in marketing strategies, exploring new methodologies to improve effectiveness and drive business growth.
  • Share best practices and innovative ideas with the global marketing team to enhance overall marketing performance.

Team Leadership and Development:
  • Lead, mentor, and develop the regional marketing team, fostering a culture of high performance, collaboration, and continuous improvement.
  • Set clear performance goals, provide regular feedback and support team members professional development, skills and knowledge.

  • Minimum of 8+ years of progressive experience in marketing roles, with at least 3 years in a leadership capacity within the education technology or edtech related industry.
  • Proven track record of developing and executing successful regional and/or multi territory marketing strategies from both a demand gen and customer lifecycle marketing perspective.
  • Experience in managing and coaching a marketing team - preferably a globally diverse.
  • In depth understanding of the education technology landscape, including trends, challenges and opportunities preferably within EMEA and/or APAC region
  • Strong digital marketing expertise.
  • Excellent communication, presentation and interpersonal skills.
  • Strategic thinker with the ability to translate market insights into actionable plans.
  • Experience in managing and mentoring marketing teams.
  • Demonstrated ability to collaborate across cross functional teams and work within a fast-paced, dynamic environment.
  • Proficiency in marketing analytics and data driven decision making (Tableau and Salesforce proficient).

Preferred location: Europe (UK)
  • Must be able to regularly flex schedule across global time zones to further One Team collaboration across teams. Especially with direct reports located in APAC and European timezones.

Additional Information

Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components. Beyond the intrinsic rewards of making a difference in the lives of educators, administrators, learners and researchers around the world, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. In our Remote-First approach to collaborating, you are also able to work the way that best fits your style and situation - whether that be remote, in one of our offices/rented spaces, or hybrid.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.
  • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
  • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
  • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
  • Action & Ownership - We have a bias toward action and empower teammates to make decisions.
  • One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
  • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Global Benefits
  • Flexible/hybrid working
  • Remote First Culture
  • Health Care Coverage*
  • Tuition Reimbursement*
  • Competitive Paid Time Off
  • 4 Self-Care Days per year
  • National Holidays*
  • 2 Founder Days + Juneteenth Observed
  • Paid Volunteer Time*
  • Charitable contribution match*
  • Monthly Wellness Reimbursement/Home Office Equipment*
  • Access to Modern Health (mental health platform)
  • Parental Leave*
  • Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.