About ExtraaEdge

We’re a growing team of enthusiastic, smart, highly motivated people committed to helping admissions teams win! At ExtraaEdge, everyone is invited to combine their talent and imagination with cutting-edge tech to help education institutes transform their admissions process.

Purpose

Drive ExtraaEdge’s Marketing Qualified Lead (MQL) funnel & online presence. Amplify its inbound marketing strategy in alignment with our product positioning, brand image, and revenue goals.

Your Mission

• Lead Generation
  • Generate Marketing Qualified Leads (MQLs) through strategic outbound email campaigns, blogs and LinkedIn content.
• Content Planning & Execution
  • Plan, create, and distribute email copies and landing page content that aligns with SEO best practices and social media content strategy.
  • Regularly analyze and optimize performance based on KPIs.
• Content Creation & Experimentation
  • Develop and test engaging, original content in various formats, including but not limited to video/audio clips, screenshots, charts, infographics, and surveys.
• Community Engagement & Audience Management
  • Track, manage, and actively engage with email subscribers, social media followers, and industry influencers to build and maintain relationships.
• Research & Growth Strategy
  • Continuously research and identify growth opportunities on emerging platforms, niche communities, and groups to expand ExtraaEdge’s reach.

You Have

• Experience: 3-5 years of proven experience as a content writer, social media creator, and strategist, with a strong focus on the B2B SaaS sector.
• Strategic Acumen: Ability to judge when to innovate versus when to stay the course, understanding the balance between risk and reward.
• Skills: Exceptional copywriting abilities, and communication skills with strong collaboration and communication skills.

Good to Have

• Education: Degree in Mass Media or a related field.
• Design Skills: Proficiency in design for visual content creation.
• Personal Brand: An established social media presence or a regularly maintained blog is a plus.

Traits we look for:

Samajh: Has knowledge about the work.
Neeyat: Has the willingness to give the best to the job.
Kabiliyat: Has the capability to do the job well.

Compensation:

As per industry standards for startups.

The Work Hours and Work Locations:

Work Hours: You are expected to work from 9:30 AM to 7 PM IST. Keep in mind that being a startup, you may have to stretch from time to time depending on your workload and deadlines.

Work Location: Pune (Work from Office).

Benefits of joining our organization:

• We are an amazing bunch of high-performing, hungry individuals that are on the way to greatness.
• A great culture and environment to thrive in while having fun.
• A platform to let loose your creative wild side and contribute to the company in various different roles like hiring, customer marketing, collections etc.
• Exposure to diverse learning opportunities.
• Since we operate in a niche segment in a young and growing industry of marketing technology there is a constant need for an experimental approach every day.
• Mentorship and coaching from founders to grow skills.
• High learning & growth curve.
• Certifications and Training programme.
• ESOPS are offered after a certain tenure/ contribution within the organization.
• Health insurance policy via Plum.
• People First Organization where we believe in giving opportunity and growing constantly.

What does the recruitment process look like?

• One level of shortlisting
• One quick content exercise
• Interview Rounds: Once shortlisted we usually do about final rounds of interviews and reference checks

NOTE: We will reach out to you only if we find your profile relevant.