Markets Marketing Manager, Assistant Director
EY
Location: Atlanta, Houston, Boston, San Antonio, Milwaukee, Miami, Tampa, Jacksonville, Charlotte, Nashville, Chicago, Hoboken, Hartford
Job Title: Markets Brand and Marketing Manager
Job Summary: Join our dynamic team as a Brand and Marketing Manager, where you will have a dual role focusing on both creating impactful Markets demand generation campaigns and streamlining marketing operations. You will play a pivotal role in developing marketing initiatives that cut across various industries and functions, ensuring the successful execution of our market campaigns. This position offers the chance to enhance EY's brand presence through integrated marketing strategies and to elevate the quality of content on ey.com.
Key Responsibilities:
- Develop and execute cross-sector and cross-service line timely go-to-market campaigns with a focus on demand generation.
- Operationalize marketing processes and AI tools to elevate the impact of marketing; including sector convergence, quality of our insights, ABM, and the connectivity of marketing and sales.
- Collaborate with the Digital Center of Excellence to align content with business priorities.
- Manage and track campaign engagement and marketing qualified leads (MQLs).
- Independently handle marketing challenges and maintain communication with stakeholders.
- Support lead generation and retention strategies in partnership with Business Development and account teams.
- Coordinate event timelines and work with teams to achieve goals.
- Utilize digital marketing tools to drive event awareness, registration, and analysis.
- Oversee lead capture and integration with CRM systems.
- Analyze event success and provide recommendations for improvement.
Skills and Attributes:
- Intellectual curiosity about EY's work and external market factors.
- Strong relationship-building skills with internal stakeholders and media outlets.
- Strategic thinking with the ability to create targeted marketing initiatives.
- Market insight and ability to work across various service lines and industries.
- Proficiency in digital marketing tools, such as Marketo.
- Excellent communication skills and the ability to interact with C-Suite executives.
- Strong project management capabilities and multitasking skills.
- Ability to influence without authority and build productive relationships.
Qualifications:
- 7+ years of experience in marketing or communications.
- Bachelor's degree in marketing, communications, or related field.
- Exceptional written and verbal communication skills.
- Proven ability to manage complex projects.
What We Look For: We seek innovative and creative thinkers with strong business acumen and personal leadership. If you are strategic, collaborative, and consultative, and can bring a fresh perspective, you will thrive in our environment.
Join us and be a part of a team that values innovation, creativity, and strategic thinking. Apply now to make a significant impact on our brand and marketing efforts.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
For those living in California, please click here for additional information.