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CBS-BMC-Brand and Marketing-Social Media-Social Media Coordinator-Senior Associate

EY

EY

Marketing & Communications
Thiruvananthapuram, Kerala, India · France
Posted on Oct 29, 2024

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

  • The position is for a team within EY Global Delivery Services (GDS). The candidate will be supporting the team and will be working with the social media marketing teams to support social media across named EY handles and platforms. This will be end-to-end social media support encompassing all elements of modern-day social media management at a global organization.
  • The position is for a Social Media Coordinator role. The Social Media Coordinator candidate will be responsible for managing the brand’s social media channels and communities, engaging users, and ensuring growth across these channels. The candidate will need to actively engage with the business, and other teams to efficiently and timely manage these channels. The candidate will also need to share the content on the channels using the social media tool.
  • The candidate will be required to work very closely with marketers, designers, editors, and other approvers to publish relevant, insightful content.

Your key responsibilities

  • Work on daily monitoring and engagement of the EY accounts
  • Moderate and respond to community activities
  • Support with postings on EY accounts
  • Efficiently manage EY leaders’ social media profiles.
  • Publish shareable social media content through newsletters and reports for amplification
  • Copywriting to support various stakeholders.
  • Define engagement strategies to grow communities on various social media channels
  • Reporting data for social media
  • Basic social media listening
  • Advice stakeholders on social media management to align with EY guidelines.
  • Be updated with the competitor’s social media channels and content flow
  • Connect with the brand and other teams as part of the process
  • Understand, support, implement, and adhere to the quality standards and procedures established by EY, including verbal and branding guidelines
  • Be proactive in foreseeing potential challenges and proposing solutions

Skills and attributes for success

  • Outstanding written and oral communication, a generous aptitude to learn the organization’s pattern of communication and our client's motivation
  • Ability to build strong relationships with multiple stakeholders across all levels and backgrounds
  • Strong organizational skills and experience working on multiple projects simultaneously
  • Up-to-date understanding of content trends of all the major social media networks (Facebook, Twitter, LinkedIn, Instagram, YouTube)
  • Experience with Social Media Management Systems and employee advocacy tools (e.g., Sprinklr, Hootsuite, Haiilo, Brandwatch, etc.)
  • Adept with ORM skills and experience in engaging with users on social media
  • Service-oriented, reliable, and accurate way of working
  • Distribute engaging content through blogs, LinkedIn, Twitter, Instagram, and other channels

To qualify for the role, you must have

  • Experience in key topics emerging in the consultancy and digital landscape
  • Knowledge and expertise in digital marketing

Ideally, you’ll also have

  • A bachelor's degree
  • 5-6 years of experience in social media management
  • Ability to hit the ground running and pick up new projects and processes quickly
  • Experience working successfully within a complex matrix-structured organization is essential
  • Experience in coordination & stakeholder management
  • Knowledge and experience in influencer marketing
  • Good communication skills
  • B2B marketing, with experience in professional services or similar industries
  • Marketing measurement and analytics knowledge

Technologies and Tools

  • Experience with Social Media Management Systems (e.g., Sprinklr, Hootsuite, Brandwatch, etc.)
  • MS Office — Word, PowerPoint, Excel
  • Tracking social media insights through dashboards like Sprinklr, Facebook insights, Twitter insights, Adobe Experience Manager, etc

What we look for

  • Proven passion and extensive knowledge of social media
  • Ability to think critically, analyze information, and make actionable recommendations
  • Demonstrated skill in multi-tasking in a fast-paced, changing environment
  • Understand, support, implement, and adhere to the quality standards and procedures established by EY, including verbal and branding guidelines
  • Working in international and diverse, cross-cultural environments
  • Experience working from remote locations, multiple teams

What we offer

  • EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.
  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.