The opportunity

Winning isn’t just about the close. It’s about the way companies experience our differentiated value proposition that will ultimately define our future success as a professional services firm. Getting there means delivering impactful touchpoints in the right ways at the right times to create distinctly personal content and joined-up experiences for clients and potential clients that help answer the big questions they’re asking every single day.

The Digital Marketing Specialist role is an exciting chance to play a part in enhancing how a large-scale organization like ours engages audiences, cultivates relationships and drives leads. And your expertise and passion for creating digital user experiences from web management to creative will be the foundation of this role.

On paper, we’re looking for someone who can manage our business-as-usual activity on our website paired with user experience and creative asset support. A large part of the role will be project managing digital marketing campaigns that support defined service line, solution, industry, brand and demand generation programs to deliver relevant content and experiences that not only bring people into the EY world but give them compelling reasons to stay. And in the process, you’ll work with our talented web developers to bring our story and campaigns to life on the EY.com/ca website.

In reality, you’ll operate in the gray zone with innate curiosity, strong project management and a sense of experimentation to bring to life a high volume of campaigns and reimagine how we go to market digitally with a relentless focus on data analytics and optimization. Success will come with a deep understanding of our clients – what they buy, how they buy, why they buy, where they go for information, and how they engage. Through your work, we’ll hear, respond to and target clients better than ever before through the channels that matter most to them. And together, we’ll foster loyalty, drive advocacy, and enhance experiences across every EY interaction. If you’re the right person to help us chart that course forward – and have some fun along the way – we’d like to hear from you.

Your key responsibilities

• Guide the execution and delivery of business-as-usual brand and demand generation programs through our website and digital initiatives
• Make timely web updates, including but not limited to, posting new thought leadership, updating partner bios, adding new solutions and more
• Provide feedback on web copy and design to ensure it is optimal for the channel and user experience, with a continuous search for improvement
• Work along side a team of web developers while to project manage web activity
• Proactively conduct content audits to eliminate redundant and/or duplicate information on the website to enhance the user experience
• Support and troubleshoot all website related issues
• Provide monthly reporting, post-campaign analyses and equip business teams and internal stakeholders with data-driven insights on the website to make fact-based decisions while driving improvement and customer insights
• Stay ahead of industry trends and developments by conducting research, engaging in training, building relationships with partners and participating in industry learnings and webinars
• Collaborate across the Brand, Marketing and Communications team on digital campaigns
• Work hand in hand with our Translation Services – Canada team [MD1] to ensure we have a quality bilingual website
• Support paid media creative asset development

Skills and attributes for success

• Innovative and creative, with a logical and methodical approach to problem solving
• Strong project management; organized and articulate with impeccable attention to detail
• Comfortable working in a very fast-paced, complex, yet dynamic work environment
• Able to multitask on a variety of different projects and set expectations with strong time management skills, high stakeholder accountability
• Expert verbal and written communication skills, along with strong web copy editing capabilities
• Experience effectively leading a team of web developers or remote teams
• Committed to quality, exercising unfaltering diligence to pre-defined quality assurance QA process
• Process-driven, always looking for ways to improve efficiency and effectiveness
• Bring deep AEM know-how (and a true understanding of supporting technologies) as the team’s expert-in-residence

To qualify for the role, you must have

• Bachelor's degree in marketing, digital marketing or business administration
• A track record of delivering cross-channel, demand generation campaigns for leading brands
• Hands-on expertise with third-party platforms like Adobe Target, Adobe Experience Manager, Adobe Analytics and Power BI
• Solid experience building digital analytics dashboards out of Adobe Analytics (Omniture) and Google Analytics 360 data
• In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.)
• Powerful business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data.
• This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.

What we offer

At EY, our Total Rewards package supports our commitment to creating a leading people culture - built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. It's one of the many reasons we repeatedly win awards for being a great place to work.

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.